Improve Your email deliverability
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Improve Your email deliverability

Indore : India | Jun 01, 2012 at 3:58 AM PDT
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Email Marketing 101 - Avoiding SPAM Filters

No one is perfect errors are inevitable, but when comes to email marketing campaign even the smallest error can mean difference between your email being opened or being trashed. According to recent studies, one in six email recipients will not receive an email due to it being mistakenly blocked by a spam filter. Here are some quick tips which can effectively increase the deliverability of your Email Marketing Campaign.

  1. All links in email should work and check that they are going to correct places.
  2. Always use permission based (opt-in) list.
  3. Always personalize email according to names present in your list.
  4. Always avoid words which can increase possibility of spamming.
  5. Ask recipients to whitelist you.
  6. Avoid heavy images and graphics.
  7. Always have a clear unsubscribe button and make sure it always works.
  8. Track your link using Analytics tools.
  9. Timely clean your distribution list of opt-outs.
  10. Avoid Gimmick.
  11. Test your email on different platforms.

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nishasharma2012 is based in Indore, Madhya Pradesh, India, and is a Stringer for Allvoices.
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