Does your company still use direct mail as part of your marketing plan?
Don’t be afraid to admit it. Direct mail still works. I use it myself. And if it didn’t work, I’d know it, and I’d stop.
But we can all agree that the cost of physical mailings is going up, and with the dismal financial situation at the postal service, it may go up even faster in the near future.
So what can we do to combat this?