Integrated Marketing Communications: From Fragmentation to Integration
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Integrated Marketing Communications: From Fragmentation to Integration

Seattle : WA : USA | May 29, 2012 at 11:18 PM PDT
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According to Steve McKee the No. 1 problem in today’s marketing environment is fragmentation. he states that more and more broadcasters, print outlets, and outdoor media are competing for attention, and new marketing channels pop up every day, from apps to publicity stunts and beyond. Social media is pervasive and everywhere. Read more

DCGWest is based in Washington, Washington, United States of America, and is a Reporter for Allvoices.
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