New Report on Indonesia Consumer Electronics Report Q3 2012 added to

New Report on Indonesia Consumer Electronics Report Q3 2012 added to

Dallas : TX : USA | May 29, 2012 at 2:24 AM PDT
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Indonesia’s consumer electronics market is forecast to grow around 16% in 2012, driven by economic growth and strong demand for Smartphone and flat-panel TV sets. Rising incomes and lower interest rates and unemployment will help drive consumer demand for electronics products, building on a strong market performance in 2011. Indonesia’s consumer electronics market remains one of the most untapped markets in Asia. Despite the challenging nature of distribution in the country, due to its archipelagic structure, a PC penetration rate of less than 2% and digital camera household penetration of less than 20% offer a continued growth opportunity.

Headline Expenditure Projections Computer hardware sales: US$3.9bn in 2011 to US$4.3bn in 2012, +11.0% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst adjustment with growing affordability and credit availability driving sales in the consumer segment.

AV sales: US$3.7bn in 2011 to US$4.5bn in 2012, +21% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst modification as the flat-screen TV set market continues to grow strongly year-on-year.

Handset sales: US$2.1bn in 2011 to US$2.3bn in 2012, +6% in US dollar terms. Forecast in US dollar terms unchanged with Smartphone a major growth area.

Risk/Reward Ratings: Indonesia’s score is 49.2 out of 100.0. Indonesia ranks ninth in the Asia region in our latest RRR table, ahead of regional peers such as the Philippines and Thailand. Indonesia’s vast size and currently low penetration across a range of consumer electronics product categories should see the country rise in the rankings over time.

Key Trends & Developments Indonesian computer industry association Apkomindo has targeted 40% growth in 2012 for its members and Indonesia is again expected to be one of the fastest-growing regional PC markets, continuing the double-digit growth of recent years. Rising PC penetration points to exceptional growth potential with the main drivers being growing affordability and more credit availability.

TV sets will be the main driver of AV category sales growth over the forecast period as Indonesian consumers upgrade their CRT sets. TV set penetration is estimated at around 75% in Indonesia, leaving room for continued growth. A booming market in the past few years has spurred the development of a local TV set manufacturing industry and led to a fall in imports even as the market soared.

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The Indonesian market has also seen a surge in popularity of Smartphone, but, as in other emerging Asian markets, however, the grey sector remains a significant feature of the market, with cheap knock-off models, many from China, ubiquitous in the market. The number of mobile users will continue to expand, fuelled mainly by younger people, among which the popularity of social networking applications has prompted an explosion in mobile phone ownership.

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