Divorce between Optic 2000 and Johnny Hallyday

Divorce between Optic 2000 and Johnny Hallyday

Paris : France | May 24, 2012 at 9:16 AM PDT
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Johnny Hallyday Rallye Optic 2000

Johnny Hallyday must change the optician. The mark Optic 2000, that he embodies in emblematic ads for ten years, has decided to separate from him, revealed Europe 1 . Even his wife Laeticia no longer appear in the spots in the mark, on television and in the press. The reason for this break? A problem of image of the singer, who embodies the values of the optician. Because Optic 2000 wants to today put in before its know-how made in France.

Up to 1 million euros per year another complaint against the rock, his image a little too "bling bling". Friend of Nicolas Sarkozy, Johnny is-it in fine a collateral victim of his failure to pass the election to the presidential elections? The crisis is also passed by here, Johnny has never really embodies the austerity or the values of solidarity and sharing, that Optic 2000 now wants put in before.

Already two years ago, the brand and the singer had failed to separate for the opposite reason: the entourage of Johnny felt that the image of Optic 2000 was not compatible with that of the singer! It is a hard blow to financial the rocker and his wife, who pocketed up to EUR 1 million a year for this advertising contract. Now, Optic 2000 will appeal to the anonymous to promote his glasses, some of which are manufactured in France, in the Jura.

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Veteran French rocker Johnny Hallyday
Veteran French rocker Johnny Hallyday
gloriacalzita is based in Quezon, Central Luzon, Philippines, and is a Stringer on Allvoices.
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