In digital media, there are buyers and sellers. I am a seller from PulsePoint. We provide digital cross channel solutions for connecting brands with marketers. A partner company and friend, Ryan from Spongecell, and I decided to break free from the norms of our industry where so many of us get captured.
Our digital advertising industry is heavily focused around entertainment. It's no secret that half of our business is conducted in meeting rooms and the other at social events, and more times than not, a drink in our hand.
Happy hours, dinners, lunches, and gifts are the usual suspects. Clients see hundreds of these types of invites every day. We wanted to be different. This thought process took us to the idea of skydiving with clients.
Skydiving is an unbelievable experience. It's something you can't understand completely until you've jumped. The anticipation of the climb, the rush of jumping out of a plane, and even the relief that you feel when your feet touch soil again cannot be expressed through words.
We took clients out last Saturday afternoon for this once in a lifetime opportunity. Digital media agencies in Minneapolis like Novus, Space 150, Haworth, and Clarity Coverdale Fury we're all represented. It was a chance to get away from business interaction from a presentation or business lunch.
We couldn't have asked for a better group, and hopefully we were able to provide and experience they'll never forget... Rather than a cocktail they'll never remember.