This is one of the shocking news to come out in the movie world. It appears one of the highly anticipated films of 2012 will not be opening in 2012.
G. I. Joe: Retaliation has been postponed for nine months. It was set to open on June 29, 2012 but has been decided to open next year, March 29, 2013. According to Paramount Pictures, the studio behind the film, they have decided to postpone the film to add post-production 3D. According to a statement from Paramount, “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally. Jim Cameron did all of Titanic‘s 3D in post – and look how well that movie turned out.”
3D is really one of the reasons why big budget films get a huge box office take internationally. And Asia is one of the largest markets. That is one of the main reasons latest big budget films open first internationally than domestically. Examples are The Avengers, Battleship and the upcoming Prometheus. But now all 3D conversions work well. Remember Clash of the Titans and the last Harry Potter movie?
This is probably a huge mistake for Paramount as a lot of people were expecting this sequel. One reason is we got The Rock in it. We just have to see if this decision is final but if it is, this will probably do more bad than good for the film.
For more on this news, go check out Deadline.