At the end of the day, the purpose of technology is to help us work more efficiently, communicate seamlessly, explore our creativity, collaborate and enhance our relationships as one human race. I posted a while back of how Bing launched the Bing is for doing campaign, which seemed quite peculiar for a search engine to launch. However, this time around they seem to have taken a step further in differentiating themselves from Google. Stefan Weitz, Director at Bing, announced today that they intend on developing the "Humanizing Technology" series. An initiative that tries to bridge the gap between technology and human relationships. All too often people have to learn new terms, new interaction models, and entirely new user experiences just to do something as simple as watch a DVD on their home TV. Even for me, I have my iPhone, my brother's iPad and my laptop sitting at my desk. But the most meaningful thing to me is the image of my wife, and my ability to stay connected with my best mates. This is what helps me remind myself of the humanity that technology helps us nurture. As technology becomes more integral to our lives and our participation in society, it's interesting to actually stop for a moment, and go back to basics. This includes questioning the design philosophy of things and thinking of rethinking technical product development to be more people-centric. That's exactly what Bing in partnership with Big Think intend on achieving. The series is aimed at covering the following three core aspects: 1) Engaging some of the greatest thinkers of our time to help provide guidance on how technology can be brought to serve us, rather than the other way around. 2) Hosting a “Virtual Expo” featuring companies, academics and technologies that are building things to align with psychologist Abraham Maslow’s hierarchy of human needs, including:
3) Enable people to experience these technologies, thinkers, and visionaries first hand at a “Humanities Fair” live in NYC the weekend of June 15-17. I commend these two pioneering institutions who are trying to turn technology into something that serves us and not the other way around.
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