Google on Wednesday announced a significant addition to its already brilliant search engine as it introduced “Knowledge Graph”, which the company believes, will allow Google search to act more like a human.
The new tool will not take your search words as some random string of characters; instead, it will show results according to each category your search term fits in. So if you are searching for the term “Gold Leaf”, you might be looking for a tobacco brand you love, one of the best Chinese restaurants in Melbourne or a company that supplies gliders for gold leaf frames and furniture. The term will appear in separate results for each category, potentially reducing your search time and effort while showing you the exact thing you are after.
Jack Menzel, director of product management at Google, told CNN in an interview that while the search pages that are retuned of a specific word are still good, we “as a human, associate those words with their real-world meaning but, for a computer, they're just a random string of characters." Search words that are more specific, such as “Britney Spears”, will show boxes with basic information on the pop star as well as some links that Google considers as possible related searches.
The new tool draws information from a Google-built database of more than 500 million people, places and other commonly requested things along with the relationship between each of them, so your search can now be based on a much larger scale in terms of breath and depth than the general public sources such as Wikipedia or the CIA World Factbook, yet precise and efficient.
The new tool is a significant step towards the next generation of search and understands your queries less like a computer and more like a human being, treating your search as “things, not strings”, says Google’s official blog. Besides finding the right things while getting a summary of related content, Google Knowledge Graph can help you discover an entirely new connection to your search, prompting an all new line of inquires.
The latest tool by Google was made available to some users in the United States on Wednesday afternoon, but will soon hit all others' desktops, mobile phones and tablet PCs. The introductory language for Google Knowledge is English, but more languages will be made available in time, Jack Menzel said.