Fashion icon Vidal Sassoon is dead at 84

Fashion icon Vidal Sassoon is dead at 84

Los Angeles : CA : USA | May 10, 2012 at 10:17 AM PDT
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VIDAL SASSOON dies at 84

Legendary hair stylist and trendsetter Vidal Sassoon passed away on Wednesday at his Los Angeles home. The exact cause of death is not specified.

According to New York Times report, Los Angeles police was called to his home on Mulholland Drive and they confirmed the news of his demise, attributing it to natural causes. Mr. Sassoon was reported to have leukemia since 2009.

Vidal Sassoon was widely famous for changing the way women cared for their hair. He was the founder of the short, geometrical haircuts that became a hit in the 1960's. His personality and talents helped him create a hair care empire. Sassoon was a pioneer in hair fashion, and is widely credited with the creation of the popular ‘bob’, a look that initiated a “wash-and-wear” trend for women, who had been sick of applying rollers, hairspray and back combing up until then.

Grace Coddington, American Vogue’s creative director, gave her opinion about the hairstylist on Wednesday. According to report, she said, “He changed the way everyone looked at hair/Before Sassoon, it was all back-combing and lacquer; the whole thing was to make it high and artificial. Suddenly you could put your fingers through your hair!”

Ms. Coddington modeled for Mr. Sassoon and he clipped her hair as the five-point cut, sleek helmet with a W at the back of the neck and a sharp spike in front of each ear.

Mr. Sassoon’s salon on Bond Street in London was frequently visited by famous people. In 1965, he established another on Madison Avenue in New York and later in Beverly Hills. Over time Sassoon earned a great number of celebrity clients, moved to Los Angeles and started a successful company for hair products. He established a chain of salons which had branches all over the world and he got international fame .Roman Polanski ‘s film “Repulsion” used one of his salons in London. He also created hype when he made a deal with Mr. Sassoon for $5,000 to clip Mia Farrow’s hair for his movie “Rosemary’s Baby” and made the haircut very public. The short cut became Ms. Farrow’s signature style and the film proved to be a major source of advertisement for him.

A documentary was also produced about the fashion icon, called Vidal Sassoon: The Movie, which was released in 2010.

Sassoon was married four times and he had four children with his second wife, Beverly. He is survived by fourth wife Rhonda and his three children.

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File photo of celebrity Vidal Sassoon and wife Ronnie in Los Angeles
File photo of celebrity Vidal Sassoon and wife Ronnie in Los Angeles
Michelle Lincaster is based in Boston, Massachusetts, United States of America, and is a Reporter on Allvoices.
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