Facebook prefers to prevent investors: they need to review downward their expectations for revenue from the mobile. According to the blog Bits , affiliated with the website of the U.S. daily New York Times, the first network social world said, Wednesday, May 9, a new amendment on the subject in his introductory paper to the Stock Exchange New York.
Facebook, which should make the largest IPO in the history of the Internet on May 18 on Nasdaq, has said: "Currently, we do not generate substantial revenues directly to the activity of our users Facebook on the mobile, and our ability to reach is not proven. "
The problem: Facebook's business model is based almost primarily on advertising and it's hard to s' implanted on the implementation of mobile social network. However, the use of Facebook on the mobile and explodes the social network has several times admitted that this was its main growth drivers.
In this context, the website, founded by young in 2004, wanted to clarify that if the number of users accessing Facebook from their smartphone grew at the expense of those who use the social network directly onto their computer, "the company's growth could be affected."
This is a message rather than the negative social network sends to its investors, revealing their fragility of its economic model. The price range of actions proposed last week for the IPO next week ranges from 28 to 35 dollars. So far the observers expected to increase in the range, but after the announcement, nothing is less certain.