Michael Jackson Hair Catches Fire Video Resurges (Graphic Video)
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Michael Jackson Hair Catches Fire Video Resurges (Graphic Video)

New York City : NY : USA | May 06, 2012 at 6:46 PM PDT
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Pepsi Commercial

May 5, 2012: It is no secret that on Thursday (5/3) the New York based Pepsi announced its deal with the estate of Michael Jackson to use the late pop star's image for its new global marketing push. The nature of the planned promotion is still unclear, except that it will include special edition cans bearing Jackson's image. Pepsi has not disclosed the terms of its deal with the Jackson estate.



Unknown to Pepsi was the resurgence of “Michael Jackson Hair Catches Fire” video, shortly after Pepsi’s announcement. For those unfamiliar; in 1984, Pepsi sponsored The Jacksons' Victory Tour. As part of the deal, The Jacksons were to star in two commercials for Pepsi. The Jackson hit "Billie Jean" was reworked for the commercial and re-titled “Pepsi Generation". The launch of "The Choice of a New Generation" campaign in February 1984 was attended by 1,600 fans. During the filming of the second commercial a firework exploded and Jackson's hair caught fire. As a result of the fire, Jackson needed reconstructive surgery. Many attribute this accident to Jackson’s dependency to pain medication.

The videos (by now there are many copies) took off on Facebook and quickly spread to Twitter. It is unclear why or what, if any, affect this might have on Pepsi’s planned global marketing blitz. Pepsi is trying to revive its brand and win back market share from Coca-Cola.

Watch Video Here

Brought to you by: Another break from the poetry

Sources: YouTube, RIPKingOfPopMICHAEL, Radio 950, nydailynews.com

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Martin Kloess is based in San Francisco, California, United States of America, and is an Anchor for Allvoices.
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