"The Avengers" smashed all the previous domestic records by recording a whooping $200.3 million debut on the weekend. The previous best opening was recorded by the Harry Porter finale, which made $169.2 million on the opening weekend.
"The Avengers" had started showing in theaters overseas a weak earlier. It added $151.5 million overseas over the weekend, bringing the total to $441.5 million. This brings the total revenue of the film to $641.8 million, which is more than a lot of superhero films put together in their entire runs.
Disney, the distributor of the film, has forecasted that the film will continue to perform in the same manner on Sunday as well, and if that happens, it will be the first ever movie to generate a revenue of more than $200 million on a single weekend. It is a little early to predict the results of the full weekend, but Disney has revised its forecast upwards looking at the trend of the past two days. The success the film has achieved internationally has also encouraged Disney to revise their forecasts.
"There aren't even words, to be honest. I'm running low on double takes. Every time we looked at a number, it just got bigger than what we could have hoped for in the best-case assumption," said Dave Hollis, Disney's head of distribution, according to a report by the Huffington Post. "With this film, this weekend, anything is possible."
"The Avengers" started with an above average crowd on the midnight show, and looking at those numbers, no one would have predicted this success. However, the number started picking up when it did a business of $80.5 million on Friday. This result was only second to "Harry Potter’s" finale, which recorded $91.1 million on its first day. Then, on Saturday, "The Avengers" broke all previous records and made the best two-day revenue for any movie. On Sunday as well, Disney is expecting "The Avengers" to do a business of around $50.1 million.
There was a lot of work behind "The Avengers". There was careful planning by Marvel Studios, and the production and execution team did a marvelous job by ensuring the public responded well to the movie. There were several teasers that were released for the movie before the launch, and this move is believed to have played a huge role in the success of "The Avengers".
"The Avengers" has set a really high standard for all the films, and has certainly revised the standards of a successful movie on the first weekend!