Pepsi announced that it will start a new campaign with the estate of Michael Jackson. Pepsi will feature an image of Jackson for a “new global marketing push”. The campaign will also include remixes of his songs, that can be downloaded from Pepsi's homepage and a TV Ad.
“This campaign is intended to amplify our longstanding ties with pop culture”, said Pepsi's Brad Jakeman. Jackson produced several TV Ads with Pepsi in the 1980s and in the 1990s.
While filming a Commercial in 1984, Jackson's hair caught fire after Sparks that were ignited by a pyrotechnics display landed on his head. He suffered severe burns and was hospitalized right after the accident.
He ended his partnership with Pepsi in 1991. His last ad promoted the “Dangerous World Tour” ( The Tour began in 1991, and finished in 1994). In 1992took over with a new slogan“had the right one, baby”.
The new multiyear campaign is set to start on Monday.