April 28, 2012: “Say NO to Crack, Say YES to Roller Skating.” That is the motto of Roller Kingdom in Reno, Nevada. At least that is what owner Brad George claims. But, this article is not an ad for a roller rink, but about an ad for a roller rink and its creaters. Confused?
It is not clear who approached who. Somehow Brad George met Rhett and Link to make an ad, or a fun video for Roller Kingdom.
Who are Rhett and Link? They are the comedy, filmmaking, musical and advertising duo of Rhett McLaughlin and Charles Lincoln "Link" Neal, and the stars of the show Rhett and Link: Commercial Kings on the Independent Film Channel.
Originally from Buies Creek, North Carolina, Rhett and Link have been best friends since meeting in first grade. As the story goes; they were made to stay inside during recess for writing profanity on their desks, and became best friends after they were forced to be quiet and color pictures of Unicorns. At age twelve, they wrote a screenplay entitled "Gutless Wonders." In high school, Rhett was on the basketball team, while Link competed in multiple science competitions. Later in life, they were roommates at North Carolina State University where they studied engineering. They taught themselves filmmaking and are known for low-budget, DIY productions. Now, Rhett and Link are among the top YouTube channels with more than 850,000 subscribers and with more than 110 million video views, earning over six figures a year in advertising revenue.
So Rhett and Link create this ad for Roller Kingdom using Brad George, his employees and some of his customers and that was that. That was that until (per Mashable) two days ago, when this video broke out on Facebook and received over 200,000 views. I, and more than likely you, have never heard of so many positive benefits of roller skating. Yet, we have to admit this is a strangely funny ad. It appears Rhett and Link have another hit on their hands and we all need to invest in some roller skates.
Brought to you by: Another break from the poetry
Sources: YouTube, RhettandLink, mashable.com