“The Dark Knight” fans are eagerly waiting for the release of "The Dark Knight Rises", the much-anticipated third part of the Batman series. This year, "The Dark Knight" is up against another mega project that is expected to do well on the box office. "The Avengers" is expected to be released around the same dates, so there will be tough competition between the two super hero movies. Who will get to be number one on the box office? This is a question only time can answer. For now, producers of both the movies are investing a lot in marketing and merchandizing in order to promote their films.
Quite interestingly, the third trailer for "The Dark Knight Rises" will be attached to copies of "The Avengers" when that film debuts on May 4. This news was shared by a report published by The Huffington Post and they had gathered this information from NolanFans.com, a platform where Christopher Nolan’s fans share information about his previous and upcoming endeavors.
Why would both the productions want to collaborate? Will either of them benefit from this joint venture? Seems like there is a proper marketing and sales strategy to increase viewership and fan base for both the movies behind this move.
The production team of "The Dark Knight Rises" is rolling out a lot of branding materials; hence, creating a lot of hype about the movie which is all set to hit the theaters this July. This particular sequel is going to be very special because it was shot at amazing locations in India, London, Nottingham, Glasgow, Los Angeles, New York, New Jersey, and Pittsburgh.
Christopher Nolan is known for incorporating state-of-the-art technologies in his ventures and for this one he has utilized IMAX cameras for most of the filming to optimize the quality of the picture.
The movie's viral marketing campaigns had begun during the production to help promote the upcoming film. Upon completion of filming, Warner Bros. steered the campaign to another direction. Several websites were created. The first six minutes of the film and theatrical trailers are being promoted using these websites.
So far, "The Dark Knight Rises" has released two official trailers. One of them was a teaser that focused on the very sick Commissioner Gordon (Gary Oldman), while the other one was a full trailer that highlighted Bane (Tom Hardy), his incomprehensible voice and his plans to completely destroy Gotham City.