Even before I moved to Atlanta, I’ve been a long-time fan of Liz Claiborne clothing, so I was curious what the fashion label was up to these days…
As it turns out, Liz Claiborne Inc. announced earlier in the year that it is changing its name to “Fifth & Pacific Companies” in order to better focus on its three global “lifestyle brands” of Juicy Couture, Lucky Brand andas well as to reflect on the sale of the Liz Claiborne label to J.C. Penney.
Liz Claiborne Inc.'s new identity will be effective on or around May 15, 2012, according to the press release, and at that time, the company will begin trading on the stock market as Fifth & Pacific Companies, Inc., NYSE: FNP.
The new label “Fifth & Pacific” is describes itself as the “intersection of intrinsically American brands,” where “California cool” meets “New York chic.”
Interestingly, and in their words, it is the “fashion destination of Manhattan's Fifth Avenue and the open, casual feel of Malibu. From New York City, to the coasts of Los Angeles and Shanghai and beyond…”
Fifth & Pacific says it will strive to be a brand-focused company that will serve its customers “across the globe with high-quality, imaginative, and inspired products.”
Liz Claiborne was a fashion label catering to the “working woman” and created by Anne Elisabeth Jane Claiborne who was born in Brussels, Belgium to American parents on March 31, 1929. Claiborne died on June 26, 2007 at the age of 78 of cancer of the abdominal lining in New York City.
Tim Gunn of Project Runway fame, has also been the Liz Claiborne Chief Creative Officer and designerwas also part of the Claiborne team as both designer and later Creative Director.
Note that apparently J.C. Penney will be exclusively carrying the “Liz Claiborne” brand of clothing and accessories as well as housewares henceforth.