How much you charge as an SEO copywriter depends on your skills, but charges normally range from $50/page to $1,500/page.
It is entirely up to you to develop your skills and experience through advanced training and client testimonials to move up the scale and give yourself a raise. You can choose what you enjoy doing most because it will factor in the fees. But, there are scads of opportunities for you to choose from as SEO copywriting umbrella is broad and roomy. You can do web sales copy, blogging, tweeting white papers, case studies, product copy, newsletter and even key phrase research. You can specialize in one area, but you can do them all if you want variety. Then again, it’s all up to you.
Clients are everywhere and virtually any company that has a website. It’s entirely up to you to choose where you want to do it. You can partner with agencies, SEO copywriting firms, web designers and in-house SEO copywriting opportunities.
Why is SEO copywriting more expensive?
SEO copywriting is expensive because they are more than just writing grammatically correct sentences or writing words that will persuade your visitors to buy or sign up for whatever it is you offer. Clearly this involves keyword research as well as competitor analysis. SEO copywriting is also useful for optimizing web copy, press release, PPC ads, blog, business directory, and social media network. That’s not even the start of it.
I’ve been a freelance writer and editor since 1988 and an SEO copywriter since 2009, but I tell you that of all types of writing I’ve done, SEO copywriting is the most lucrative even during the recession because thousands of new websites go live every day that are made up of content. Since not everyone knows SEO copywriting, you can charge more for your services compared to a run of the mill writer.
As businesses learn the importance of SEO, their need for content producers who understands SEO increases. While SEO writing is not that hard, many freelance writers never had the time to learn the skill meaning few of us who have learned the skill are earning decent money promoting our skill.
Skills needed for an SEO copywriter
How much will you earn as an SEO copywriter
As an SEO copywriter, you are free to set your rates the way you want it, and you can charge a flat fee or hourly rate. How busy you want to be is also all up to you, but it will positively impact your earnings.
I had multiple streams of income meaning, I’m not dependent on one project for the bulk of my earnings. I normally write 4-6 blog posts a day, and I charge from $10 for a 400-500 word article. Some SEO copywriters charge a bit more from $35-$45 but others charge $100 or more. It all depends.