Often people say their vote doesn’t count. They feel as if there is nothing they can do to make change. In reality, that is not true. Politicians, businesses and decision-makers across the globe constantly strive to determine what really matters to consumers. Whether you are consuming information, a specific brand of cereal or a particular type of vehicle, this information is the driving force behind the new products available.
Every time you click on an article to read on the internet that information is kicked out into a computer that gives one “hash mark” for that topic. Each time you click “like” on Facebook, your cyber vote is counted. When you click “share” on an item, your opinion is recorded. Each time interest is expressed, that issue moves higher up the list of interests on the Web.
Have you ever wondered where the links come from when you do a search on Google? That computer prioritizes the number of times a specific topic or link is clicked and puts it on top of the list. The next thing to happen is when someone searches for that topic; they click on the top link. This keeps it on top of the list and continues to do so as long as consumers select that link first.
Think of it as screening rocks. The size of your screen determines the size of the requests that fall down. The smaller the pebble, the faster it slips through.
So, what can you do? Think about it. How many times are you on Facebook and you see a joke that makes you laugh. What do you do? You click “like” and scroll on down your screen. If you really like it, you click “like” and then “share” to allow your friends and family to enjoy it as well. What if it is something about a topic that really matters to you, like cruelty to animals? You click “like," you click “share” and then you ask your friends and family to click “share” as well. This is how this process works. Then you might notice links showing up on the right side of your screen that go to organizations, businesses or causes about animal cruelty. Your vote has been counted and you are now being solicited to go to the next level.
The next time you see something that matters to you, take the steps necessary to “cast your vote."
Now you know the rest of the story. ~Paul Harvey