It is synonymous with the best of Nordic designs. It is possibly the world’s most famous furniture designer and manufacturer and its warehouse like stores are dotted all across the globe. You may have run into one of its thousands of products that come in everything from kitchen tables to vases and now televisions. Yes televisions.
The world famous IKEA has just unveiled its latest product, the UPPLEVA, a part of its new range of consumer electronics. But before you rush out to buy this television, know that the chic looking TV is not simply just a flat screen TV. In fact, the UPPLEVA is as much furniture as it is a home entertainment system with a CD, DVD and Blu Ray player, a sound system with built in speakers and wireless subwoofer (2.1 but no back channels) as well as an internet connection via Wi-Fi and integrated cable storage.
The TV itself, which resembles an Apple iMac and a Nintendo Wii, provides full HD on an LED screen and comes with a single remote that operates all the devices.
The UPPLEVA and other products in the range were developed by IKEA in partnership with Chinese electronics manufacturer TCL, something it has previously done with its old household appliances in partnership with Whirlpool and Electrolux.
Speaking about the new direction for the company, IKEA’s living room chief, Magnus Bondesson, said to Reuters, "This is a large step for us. We will have an offer that is unique in the market. We are launching a new concept where you in one place can buy your furniture and your electronics - designed for and matched with each other from start,” according to a report on MSNBC.
The UPPLEVA will be released somewhere around June of this year, with a launch in the IKEA flagship stores in Stockholm, Milan, Paris, Gdansk and Berlin, expanding to other parts of Europe later on in 2012 with a possible US release in 2013. The expected price for the basic unit of the UPPLEVA is expected to be around 6,500 Swedish crowns or $960.
Speaking about the UPPLEVA, IKEA Sweden's sales chief Tolga Oncu said, "We've had very clear signals from customers that there is a need to be able to buy and integrate home electronics with the furniture in a simple way. With the way IKEA works, the way we can offer our products at the lowest prices on the market, we are convinced that this will be a really big success," as reported by MSNBC.