Interesting Marketing Strategy for Movie Promotion – 3 Idiots

Interesting Marketing Strategy for Movie Promotion – 3 Idiots

Panchkula : India | Apr 16, 2012 at 4:21 AM PDT
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In another interesting marketing move by Aamir Khan, autorickshaws are being used to promote his upcoming movie 3 Idiots. Nearly 10,000 rickshaws can be seen plying in various cities like Mumbai, Bangalore, Chennai, Jaipur, Kolkata, Lucknow, Bhopal, and many more with printed stickers on them saying “Capacity: 3 Idiots”.

Romita is based in Chandīgarh, Chandigarh, India, and is a Reporter on Allvoices.
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