April 13, 2012: The scene: a quiet little town square in Belgium. In the center of the square there is a red button. Near the red button there is a sign. The sign reads, “Push to add drama.”
It doesn’t take long before curiosity, or just following instructions, gets the button pushed. Then what happens next: Paramedics drop a patient’s body; a cyclist runs into the emergency vehicle and starts a brawl with a paramedic; a woman rides by on a motorcycle in her underwear; cops show up for a shoot out; and a football team shows up to rescue the gunned downed body. All the things one normally sees in a quiet little town square in Belgium.
What is really going on is Turner Network Television (TNT) unveiled its new television services to Belgium. To do this TNT went to Antwerp-based Duval Guillaume. TNT’s promotional line is “We Know Drama”, so Daval Guillaume created an ad that brought a “little drama” to some unsuspecting people relaxing in a town square in Antwerp.
What neither TNT nor Duval Guillaume knew, at the time, was how wildly successful this ad was going to be. According to The Blaze, within the day of its release on YouTube “the clip has gotten nearly 4.5 million hits.” That was on April 11. By the time of this report (4/13) the ad had crossed the 15 million mark.
Brought to you by: Another break from the poetry
Sources: YouTube, turnerbenelux