Indian company launches Clean & Dry Intimate Wash designed to brighten the female private parts [HQ Video]
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Indian company launches Clean & Dry Intimate Wash designed to brighten the female private parts [HQ Video]

Mumbai : India | Apr 12, 2012 at 8:41 PM PDT
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The business of skin lightning is big in subcontinent, specially in India, Pakistan and Sri Lanka, with big names including Bollywood star Shah Rukh Khan endorsing such products.



Now an Indian company has launched a feminine hygiene product named Clean & Dry intimate wash, which is apparently designed to keep female private parts fresh and protected from infection, but also promises to brighten the dark skin around vagina.



A 25 second TV ad for the product is being advertised on prime time television, that shows a woman using Clean & Dry intimate wash to lighten her sexual organs to please her man.



The product has divided opinion, being seen by many as a sad indictment of discrimination against darker skin, while others deny that the product has any racist connotations.

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Indian company launches Clean & Dry Intimate Wash designed to brighten the female private parts.
Renegade99 is based in Lahore, Punjab, Pakistan, and is a Reporter for Allvoices.
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