Is this an April Fool joke or does it appear to be an ongoing fight for supremacy between billionaires?
James Cameron’s journey to the Mariana Trench in the Pacific, the deepest point of the Earth at a depth of 7-miles under the Pacific Ocean has stirred the competitive spirit in Sir Richard Branson.
The British billionaire plans to go to the very center of the Earth in a specially designed capsule which would add another brand to his Virgin range of transportation – this would be named the Virgin Volcanic.
Black Eyed Peas Singer will.i.am would probably accompany Sir Richard Branson on this historic journey to the center of the Earth.
In his words, volcanoes are an unexplored terrain and the next challenge to man.
Many might take this announcement with a pinch of salt, coming as it does on the eve of All Fools Day.