Authors keep books alive at ad:tech
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Authors keep books alive at ad:tech

San Francisco : CA : USA | Mar 29, 2012 at 11:29 AM PDT
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Does traditional book publishing have a place in the new high-tech world of the future? Apparently so, as this year's schedule of book signings at ad:tech would indicate. Of course, the featured authors will be signing books about the Internet economy.

Book signings begin Tuesday the conference bookstore in the Moscone Center and continue through Wednesday.

First up at noon is search engine optimization expert Evan Bailyn of San Francisco signing copies of his first book, "Outsmarting Google: SEO Secrets to Winning New Business." Bailyn, a children's advocate, has founded and sold five Internet businesses and operates a foundation that makes grants to children's causes.

Tuesday at 3 p.m., ad:tech keynote speaker Guy Kawasaki signs copies of his new book, "Enchantment: The Art of Changing Hearts, Minds and Actions." Kawasaki, the former chief evangelist at Apple, is the co-founder of Alltop.com and a founding partner of Garage Technology Ventures.

On Wednesday, book signings begin at 10 a.m. with Adam Lashinsky signing copies of his book about the inner workings of Apple. Lashinsky, senior editor-at-large for Fortune magazine, is the author of "Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works."

The signings continue Wednesday at 11:30 a.m. with Charles Duhigg signing his book on habitual behavior. Duhigg, a New York Times business writer, is the author of "The Power of Habit: Why We Do What We Do in Life and Business."

At 1:30 p.m., Paul Adams will sign copies of his book, "Grouped," and Joe Turow will sign copies of his book, "The Daily You." Adams, the former User Experience Lead at Google who was hired by Facebook earlier this year, is known for predicting Facebook's changes to its group product. Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania, has spoken for years about the nature of tracking and data collection on the Web.

This article is part of Allvoices’ series on ad:tech, the largest digital marketing and technology conferences and expositions. Check out allvoices.com/adtech for more of Allvoices’ ad:tech San Francisco event coverage. This series is supported by ad:tech.

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Enchanment by Kawasaki
The cover of Guy Kawasaki's book, Enchantment, from http://www.guykawasaki.com
Nathan Salant is based in San Francisco, California, United States of America, and is an Anchor for Allvoices.
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