Slain US student Eve Carson's face turns up on Indian Billboard Ads
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Slain US student Eve Carson's face turns up on Indian Billboard Ads

Raleigh : NC : USA | Mar 22, 2012 at 8:08 AM PDT
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Eve Marie Carson

Report By: Nina Rai

Raleigh, North Carolina

22 March, 2012:

Much to the utter chagrin of the victim’s family, the image of a brutally murdered American university student has been found adorning billboard hoardings in southern India.

23-year-old Eve Marie Carson, a former student body president of University of North Carolina (UNC) and Morehead-Cain scholar, was kidnapped and slain in 2008.

Check Pic: Eve Carson

Carson's headshot is being utilized apparently without permission by Jubeerich Consultancy on its billboard hoardings across India’s busy National Highway 49, reports The News & Observer, a daily in Raleigh, North Carolina.

The said consultancy firm considers itself as a “leading and reputed firm in the world offering overseas study opportunities and placement services.” Eve Carson’s image is one of the many young, blonde faces that are used as part of the company’s ad campaign in India.

However, this is not unusual as copyright laws are almost never an issue in small towns here; as such there is blatant misuse of even pictures of Indian celebrities and film stars to promote products on hoardings.

The Huffington Post opined “Beyond ethical concerns, the use of Carson’s photograph raises legal issues: the image in question is her official student body president portrait, meaning UNC owns the copyright.”

Meanwhile, it is not known as to how the firm laid its hands on the picture of Eve Carson, who had been shot in the head five times for cash in 2008 and her body dumped in the streets. Thugs, Laurence Lovette Jr. and Demario Atwater have since been convicted of the murder and are now serving life sentences.

According to The News and Observer it’s impossible to know how Carson’s image landed on the Jubeerich Consultancy’s billboards in India. Whether it was a deliberate act or was it randomly lifted from the Internet? Most certainly it must be the latter.

However, as Deborah Gerhardt, a law professor at the University of North Carolina, rightly said, the firm must “respect the dignity of her (Carson’s) family and her memory and understand that for people who see this in the United States, this really evokes a horrible tragedy.”

The Jubeerich Consultancy website informs that the firm was founded in New Zealand with its corporate office in Kerala and three other branches in India. But, there are no contact details of the company in New Zealand on the website.

Meanwhile, it is seriously hoped that Jubeerich Consultancy recognizing the offensive nature of this advertising campaign for Americans, immediately take down Carson’s pictures from all its hoardings.

Source: First Post

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Eve Marie Carson (November 19, 1985 -- March 5, 2008) was a student at the University of North Carolina who was shot and killed on the morning of March 5, 2008, in Chapel Hill, North Carolina, United States.
Nina Rai is based in Mangaluru, Karnataka, India, and is an Anchor on Allvoices.
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