Skooter reporting 03/22/12
Although NBC’s “The Voice” ratings dropped but still grabbed the evening’s top ratings spot and earned the best overall ratings of the night setting aside ABC's "Dancing With the Stars" that has the lowest-rated premiere in its history, according to preliminary numbers.
NBC emerged as No. 1 in ratings and second in total viewership having an average 3.8 rating/10 share in the advertiser-coveted 18-49 demographic and 10 million total viewers. "The Voice" dropped 13 percent in the demo from last week for a season low of 4.5/12, with 11.8 million total viewers.
ABC and CBS tied for second in the demo having an average 3.1/8 in the demo, but got a decisive first place in total viewers with an average 16.3 million total viewers. The viewership average largely came from the "Dancing With the Stars" premiere, the most-watched show of the night with 18.5 million total viewers. But in the demo, the show fell off 34 percent from last spring's premiere to a 3.5/9, the show's lowest rating ever for a premiere.
While CBS tied for second place in ratings and took third in total viewers with an average 9.5 million total viewers.
In the fourth place, Fox ratings and total viewers got an average 1.8/5 and 5.4 million viewers.