Release of iPad’s new model by Apple Inc. on Friday was welcomed with great fervor all over the globe. The Apple fans waited for hours outside the stores before they opened on the release day as they wanted to get hold of their new gadget. They had been eagerly waiting for the new iPad and could not resist any longer.
The sales of iPad were very high along with a rise in Apple’s stock price at the new release. The buyers were very excited to get their device as they wanted to experience the features and functionalities of their new iPad. The features of the latest model are attracting more people as they were being discussed on various forums in detail.
The new model is much better than the earlier ones as the features and tools have been improved in this version. Those who have got hold of their new iPad are experiencing the difference with the previous versions. The product has become a big hit for the company as expected, adding another success to the list of milestones achieved.
The devices in competition to iPad are not able to fight the sales for iPad which are making new records. There is no doubt that Apple has sustained its position as the market leader and its products are most appreciated among the users. Apple knows what the users want and comes up with the innovative devices for them every time. The expectations from Apple rise as each new product is released.
People who are most enthusiastic about the new iPad include young adults who are technology savvy and already have the earlier models of the gadget. They are most interested in the improvements in the latest model as publicized on the internet. The hype for the product was so much that it attracted even those who might not have any Apple product before this.
The user needs are changing at a fast rate in the IT market as new technologies are introduced and better capabilities can be built into the IT products. The IT companies therefore have to continuously evolve themselves to meet the changing needs and keep pace with the latest technology. In addition to technical expertise, the IT companies also have to focus on the market research which actually tells them the requirements from the potential customers. Effective market research therefore plays an important role in making a company the market leader.