Chennai, March 15, 2012: Two times - IPL Champions – the Chennai Super Kings have emerged as one of the biggest sports brand on social media site Facebook. Its page - www.facebook.com/TheChennaiSuperKings is fastest growing page on Facebook in India, figures released by PageData (as on 14th March, 2012). At last count, the page had over 9 lakh followers.
According to data released, the Chennai Super Kings - Yellow brigade’s page showed a daily growth of 144604 fans and a weekly growth of 680190 fans and featured above renowned brands such as McDonald’s, Apple and Facebook itself.
Chennai Super Kings has always created more and more opportunities for its fans to interact with the team. Various fan engagement programs like Yellow card, mascot naming, etc. have been initiated by the marketing team of Chennai Super Kings which has helped to attain the immense support of fans.
The Chennai Super Kings page showed various interactive posts and engaging content along with updates on the recently played Asia Cup match between India and Sri Lanka at Mirpur.
On reaching such a milestone on Facebook, Mr. Rakesh Singh, Joint President - Marketing, India Cements, said, “We have realized the potential of the online initiatives. According to recent data released in The Times, we have witnessed that the internet usage through mobile phones is increasing at an exponential rate. Going by this trend, we expect our numbers to increase even more and hence this medium is giving power to our fans. We are indebted to them for their amazing support and we hope that with this we will reach a figure of 1 million soon.”
About Chennai Super Kings
Chennai Super Kings is part of the nine competing teams promoted by Indian premier League. Founded in 2008, 'Chennai Super Kings' is captained byfrom the very first season and coached by Stephen Fleming. The team is based out of Chennai and is owned by India Cements Limited, which is one of the leading producers of cement in South India.
India Cement's contribution towards cricket is immense especially in the last 5 years even though it has been a pioneer by promoting sports as diverse as Cricket, squash, chess, Golf for over two decades.
Visit our website http://chennaisuperkings.com for more details.