Following 244 years and more than 7 million in print sets, the company has announced that it will not publish any print edition in future. The most recent printed volume 32nd version, published in 2010, weighs 129 pounds and sells for $1,395.
Only 12,000 sets of the recent volume were publicized out of which 4000 are still in the inventory, company president Jorge Cauz said.
Those serenely trustworthy, gold-lettered orientation books that were formerly sold door-to-door by a navy of itinerant salesmen and displayed as conceited fittings in US homes will be discontinued, company’s executives said.
An recognition of the realities of the digital period, and of antagonism from the Web site. Encyclopedia Britannica will focus first and foremost on its online encyclopedias and instructive prospectus for schools. The previous printed version is the 32nd -volume 2010 publication, which weighs 129 pounds and contains new entries on global warming and the Human Genome Project.
“It’s a rite of passage in this new era,” Jorge Cauz, the president of Britannica, a company based in Chicago, state in a dialogue. “Some people will feel sad about it and regretful about it. But we have a better tool now. The Web site is constantly updated, it’s much more extroverted and it has multimedia.”
The company now will focuse on the online upgradations only. As the new era is the Internet era.