It was a stampede like situation when a sale of L’Oreal beauty products was announced in Collingwood and the beauty sale turned ugly.
The queue was a terribly long one with more than 300 women jostling to get in and being obstructed by those already inside. It apparently spilled onto the street and went all the way into a nearby car park up to level two.
The sale had been organized by the L’Oreal Friends and Family but the unexpected rush of women forced the organizers to close down the warehouse.
It appears that the crowd had become unruly and violent and the police had to intervene to bring the chaotic situation under control.
The problem began when the outlet opened late and the crowds began gathering to be the first-in.
The police had come in six police cars.
Any such sale always attracts the buyers because they expect to get items at bargain prices – those who organize such events should be able to anticipate the likely response and plan for better crowd control.