Last Thursday, President Obama's re-election campaign sent out an e-mail blast to supporters. Former journalism professor Dan Sinker and his wife received their e-mails simultaneously, as they sat next to each other on their couch in Chicago.
Both e-mails were from Julianna Smoot, the deputy manager of Obama's campaign, and both asked for donations. Sinker's e-mail asked him to help the campaign try out a "new, super-easy" online donation tool by giving $20.
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