poured cold water on reports claiming that he was losing advertisers from his radio show because of Sandra Fluke “slut” scandal. The conservative show host dismissed the speculations about his plight Wednesday, saying that it had no impact on his finances at all.
“Everything is fine on the business side. Everything’s cool. There is not a thing to worry about,” the embattled radio host told listeners.
In the past week, dozens of advertisers have pulled their commercials from Rush Limbaugh’s radio show in the wake of his insulting comments about Georgetown University law student and activist Sandra Fluke. Although the political commentator later apologized for calling Fluke a “slut” and a “prostitute,” sponsors continued to leave his radio show.
On Wednesday, Rush Limbaugh dismissed the affair saying that two sponsors who had left were going to return to the program and that other sponsors were asking for a slot on his show. Limbaugh explained that he had lost 28 sponsors “out of 18,000. That’s like losing a couple of French fries in the container when it’s delivered to you in the drive thru. You don’t even notice it.”
“We have three brand new sponsors that will be starting in the next two weeks. Obviously I’m not going to tell you who they are today, but we’ve got three brand new full-fledged sponsors that will be starting in the next two weeks,” Limbaugh said. “Two of the sponsors who have sponsored have asked to return.”
He added, “Whatever you are seeing on television about this program and sponsors and advertisers is just incorrect.”
Rush Limbaugh emphasized that his radio show had not been hurt financially in any way. “Nobody is losing money here, including us. And that is key for you to understand,” he said.
Calling the news of his week-long suspension “utter B.S,” the fired-up host then mocked liberals for claiming that the Sandra Fluke controversy would mark the end of Limbaugh’s show. “The left is so fed up they can’t see straight. They thought they’d have me they thought I would be off the air by now. They can’ understand why I still am,” he said. “It’s just part of an onslaught to try to convince you that this show’s history and our days are numbered. And I’m happy to tell you nothing could be further from the truth.”
More than 30 advertisers have bailed on Limbaugh since his remarks, including JC Penney that joined the group Tuesday. "It has come to our attention that a handful of local radio stations may have played jcpenney radio spots adjacent to or during The Rush Limbaugh Show," the company posted on its Facebook page. "To be clear, jcpenney is not a national advertiser of this show. We have a strict “No Run” policy in place specifically regarding The Rush Limbaugh Show.”