Every business that desires a strong online presence must take the time to make sure their website is optimized for the most popular search engines if they wish to maximize their returns on their investment. Despite the fact that most online marketing methods are reasonably cheap to implement, they are not usually easy to do. It takes a lot of time and effort, as well as knowledge about the workings of each of the major search engines.
Google accounts for about 65% of the online searches done in the U.S. For this reason, a good percentage of website owners and webmasters focus their efforts on what Google is looking for specifically. However, Google has already made over 500 changes to their algorithm (or what they look for) in 2011. The rules of the SEO game are constantly changing, meaning its imperative to keep current on what’s happening in the industry. What is working for you today may not work tomorrow.
With so many programs and templates around today, it’s incredibly easy to create a website. But, getting a business online is just the first step. After all, a business website that no one can find has very little chance of helping to increase the bottom line. It can take a good amount of time and significant effort to transform a website into a self-sustaining, profit generating machine. With this in mind, let’s take a look some of the steps that need to be taken to acquire a better search engine ranking for a website.
READ THE REST: Onsite Search Engine Optimization