For anyone who spends any time whatsoever watching television or browsing the internet, it’s virtually impossible to avoid the almost universal growth of Twitter, both as a platform for social media and also a vital component to online marketing strategy. While businesses of all shapes and sizes are turning to Twitter with impressive results, understandably many small business owners either don’t understand how it works, or don’t feel there are any benefits to be had in their business.
The truth of the matter is – any business of any size and style can benefit from using Twitter. Twitter isn’t just for the tech savvy, tech progressive business – any organization across any sector from small local businesses right up to major multinational companies can put Twitter to work for them to drive traffic, create a buzz and ultimately increase sales.
How Does It Work?
To put it very briefly, Twitter is a micro-blogging platform – sort of a cross between a blog and a public instant messenger. Each post, or ‘Tweet’, is limited to just 140 characters, ensuring that all the content offered is very limited and immediate. This does take some getting used to, but very quickly comes as second nature. Surprisingly, once you get used to it, it’s actually more than ample space for most messages to be conveyed.
Read the rest: Exploring the Twitterverse