Motorhead Branding To Negative For Icelandic Palate
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Motorhead Branding To Negative For Icelandic Palate

Reykjavík : Iceland | Feb 09, 2012 at 9:31 PM PST
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Motorhead Wine is produced in Southeast Australia by Broken Back Winery. The fruity Australian Shiraz, which the band recommends drinking with "grilled lamb chops with garlic and rosemary", has been available in Sweden since last year.

ÁTVR, Iceland’s public sector alcohol retail monopoly, decided the name Motorhead is apparently a nod to amphetamine abuse and because the band sings about war, unsafe sex and drugs and has refused to sell the red wine. Motorhead Wine will therefore not be for sale in ÁTVR’s Vínbúðin stores across Iceland. In defense of the move the ÁTVR cited the fact that the branding is not relevant because Motorhead does not make the wine itself; but that the branding does inevitably promote an unhealthy lifestyle.

Importers and distributors in Iceland are able to deal directly with bars, restaurants and cafés; which means the Motörhead brand may still be sold in the country and can now expect a higher profile following this controversy.

No word from Motörhead on their thoughts about ÁTVR's decision.

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Larry-Crehore is based in Longmont, Colorado, United States of America, and is an Anchor for Allvoices.
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