In terms of search engine optimization, the on-page attributes are only part of the equation. A successful SEO campaign also requires link-building, which means garnering links with your keyword as the anchor text (replacing ‘Click Here’ with ‘YOUR KEYWORD’) from other websites.
Search engines count one-way links to your website as votes – the more votes you get, the better your site ranks. This is complicated slightly by the fact that some votes are significantly more weighted than others. For example, a link from a .gov domain will (all things being equal) be seen as more credible than a link from a .info domain, and will ultimately be of more benefit to your search engine placement. The trick is, therefore, to pick up as much link-weight as possible, and SEO experts are almost unanimous in their belief that this is best achieved through a natural mixture of both high and low credibility links.
The keyword text of your links is also important in establishing how relevant your website is to browsers searching under that specific phrase. If all your links read ‘Click Here’ and you were looking to rank for the phrase ‘red widgets’, you’d find it more difficult to rank highly than if your links contained the text ‘red widgets’. It’s also important to vary your keyword text, such that one link might read ‘buy red widgets’ and another ‘red widget’ and another ‘red widgets for sale’. Again, this is considered to help make your link profile appear natural, which is thought to help contribute to your website’s search engine credibility.
So how should you go about starting to optimize your website? There are a number of effective techniques you can use to help boost your search engine rankings. The key is to put these into effect and to keep a steady pace in repeating your efforts. A consistent approach will help you to see a snowballing effect in your search engine performance, and should help to consistently push your website up the search engines for your chosen keywords.
Everyday linkbuilding tasks can include article submission, press release syndication, and social media submissions. Keyword-optimized articles submitted to credible, high-traffic article directories can help kickstart traffic and build your backlink profile under your chosen keywords. Social media submissions, on the other hand, are a much more involved process. Web 2.0 sites drive a great deal of traffic and are also very credible in the eyes of the search engines. A consistent approach to social bookmarking along with an active engagement in Web 2.0 communities is necessary to start seeing a significant return from linkbuilding in this way.
Unfortunately, carrying out search engine optimization on an ongoing basis can be extremely time consuming, and without taking time to learn how search engines work and how you can improve your ranking, it can often prove a fruitless task. And with the rules constantly changing, it can be an extremely time-consuming and labor-intensive task to keep up with the time. Fortunately, there are any number of search optimization experts out there that are available to help drive organic traffic and more sales leads to your website.
SOURCE: Website Promotion Using SEO