Kristen Stewart surprises critics by becoming new face of Balenciaga

Breaking Dawn actress, Kristen StewartKristen Stewart, has been named the new face of Balenciaga's fall 2012 fragrance. Stewart surprised fans and critics with the announcement since the actress tends to shy away from all things public and has acted aloof many times about the fashion world.

Kristen Stewart released the following statement regarding the Balenciaga branding to Women's Wear Daily, "Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga," the Snow White actress commented. "It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That's the way it is. I feel drawn to it. It provokes on a number of levels. It isn't afraid or contrived. It hits a very cool balance, always. Always pretty undeniable."

Way to say it Kristen! She did a great job detailing her choice of why she is interested in Balenciaga. The creative director of Balenciaga, Nicolas Ghesquiere said about Kristen, "Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in 'Panic Room' to her independent choice of 'Welcome to the Riley's', I've always sensed her progressive character.

In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I've always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga."

Kristen Stewart's Balenciaga campaign and fragrance will debut in the fall of 2012.