Saudi women will be able to buy underwear without going through men. As of Thursday, only women have the right to work in lingerie shops under a royal decision denounced by the religious authorities.
After a lively debate in society, King Abdullah issued a decree in June giving six months to lingerie shops to replace their sellers, usually Asian, with Saudi saleswomen.
This measure was taken following a campaign on the Internet by women expressing their frustration. There are more than a year, Rim Assaad had called for a boycott of lingerie shops employing men, "to put an end to the embarrassment of the women who must contact the seller."
No more embarrassment," trumpeted for its Tuesday Qaroub Fatima, who called on the web the feminization of employment in women's lingerie. "Traders at first were not welcome the authorities' decision, but after using Saudi women, some have extended experience in clothing stores in general," she said.According to Labour Minister Adel Faqih, the royal decision for 7300 shops could cause the creation of 44,000 jobs for Saudi women.
Safa Salama expressed delighted to have secured a position as director of a lingerie store in a mall in Jeddah, a port city in western countries. "I was working as an intern in an unpaid maternity until a friend informed me that lingerie stores looking for staff, she said. I was hesitant at first, but all is well. "
Three years ago, a royal decision had already authorized Saudi women to work in lingerie shops. However, it had been blocked by the ultraconservative religious who oppose women's work in several sectors of the kingdom, where gender segregation is strictly imposed.