Television makers are optimistic about the future of the nascent 3D TV market in India though industry experts say it will be a while before such sets make a mark in the country.
“ The initial response from consumers has been very encouraging. The demand for 3D TVs is set to double this year as more 3D movies are lined up for release and more 3D content is made available to viewers,” said Ravinder Zutshi, deputy managing director, Samsung India, which was the first to launch 3D television in India about a year ago.
“ Samsung 3D TVs also have the USP of converting 2D content to 3D and this is another reason for the good response that our products are receiving both globally and in India. This year, we are looking at 3D TVs contributing around 10- 15 per cent of our LED TV sales,” said Zutshi.
Japanese electronics giant Sony Corp is also optimistic. “ With progress in 3D content access and availability and enhancement of 3D cinema, consumers in India have realised the power of this medium and are welcoming 3D products with open arms,” said Sunil Nayyar, senior general manager, sales, Sony India.
Sony ventured into the 3D space in September, 2010, with an entire spectrum of 3D products and content solutions, including LCD TVs, Blu- ray The 3D TV market is pegged at around 2 lakh this year disc products, digital still cameras, projectors, PlayStation, movies and games.
“ The response to this entire product range has been extremely good and Sony aims to get 30 per cent of its overall revenues from 3D- related hardware products and software content by 2012,” Nayyar said.
“ Consumers will definitely come forward to invest in 3D televisions, which will take entertainment to a new high,” said Rohit Pandit, head ( home entertainment), LG. “ This year the 3D television market is around two lakh and we plan to sell one lakh units capturing 50 per cent of the market share in this category,” said Pandit. LG recently launched its Cinema 3D TV with cheaper and lighter 3D glasses. A year ago, the company had also tried its hands at selling 3D TV with active shutter glasses, but did not meet with much success.
Industry sources, however, say that there is a long way to go. “ It (3D television) is an optical illusion given to viewers. In India transmission is not in 3D. It might take some more time for 3D TV to make a mark,” said Rustom M. Damania of Damania Electronics, who has been into electronics since 1974.