BBC - Superhero movie about India, Ra.One, billed as the most expensive film in Bollywood was launched Wednesday (26/10), coinciding with the Hindu Diwali fesival.
The film, which premiered in London on Tuesday, will be launched in 5,000 theaters across the world.
Shah Rukh Khan who plays the main superhero or super hero, who predicted a combination of Spider-man and Iron Man.
A number of parties who have watched the premier praised the special effects are used but said the story of the film is not so appealing.
Khan, who is also a film producer, doing a big marketing to promote the film worth U.S. $ 30 million.
Some observers say that the film production will be played in about 3,500 theaters in India it has grossed 70% of production costs.
One-page newspaper ads, souvenir film, video and online games and applications on the iPhone and the iPad used for marketing.
It remains to be seen whether the film was indeed as many had expected.
In a BBC interview in the premiere, Khan denied that the superhero was appointed to imitate Hollywood.
"When the technology develops, we can compete with Hollywood in the field of quality. But all we can not compete in terms of quality, we can not compete," said Khan.
"We try to make movies like Hollywood Bollywood, so we still lead to it," he added.
Daily Times of India called Ra.One "science fiction" makes "the adrenaline rush of people is increasing".
But Rediff Movies entertainment site called the film "middle age crisis Shan Rukh Khan's most expensive."
The site describes the film's story is long and unrelated to one another.
But the broadcaster Hindi Zee News has praised the movie called the special effects are stunning.
But beyond criticism, the film is expected to remain in demand.
The film also featured actors Kareen Kapoor and Arjun Rampal. Music in a film produced by Vishal Dadlani and Skekhar Ravjiani.
Ra.One was originally planned to be launched in June but was postponed for additional work on special effects and three-dimensional.