The Finnish kitchens filled with coffee a little more carefully. Coffee consumption has fallen by about a year, three per cent.
- Flushed down the drain now goes lower, says the Paulig's Coffee Group Managing Director, Elisa Markula.
Finnish coffee market price of the package is a couple of years increased by about 50 per cent, Markula estimates.
Raw material, namely Arabica beans, the world price has almost doubled in the beginning of the year.
Market in the near future is not like lower prices, anticipating the coffee merchant Volcafe. Demand is growing faster than production, and market gamblers to make money with the price fluctuations.
Volcafen sustainable business development director, Mark Furniss believes that the price may be yet a new peak, when Brazil's next harvest will be below expectations.
Europe, the economic crisis and the growing popularity of kapselikahvin are slightly reduced their consumption. Coffee ryystetään even harder, including China, India and Russia.
Finland invests in the market now, Paulig kapselikahviin. At the beginning of capsules can also be vaaleapaahtoisia Commemorative suede and the president.