After each click of your latest toy photo (Sinar Hy6 a spectacular 31 million pixels), initiates the magic that makes any of their models in real goddesses of beauty, sensuality, mystery and eroticism, qualities that are adjectives to work as a fashion photographer.But back to the painting that adorns the main wall of his study, as in it, as if it were the mirror of Dorian Gray, reveal many of the references have been built next to the aesthetic and artistic sense of Szechwan, as this work is a legacy of his father (RIP), the leading painter Ruben Carreño Santander, with its theme of the everyday world of the streets of the city portrayed the way the universe invisible town of Bucaramanga defers the seventies. "In fact, I was raised in the bohemian art world, for my mother, Alma Monsalve, who is also a painter, made us active participants in this contertulio of artists who were part of which was undoubtedly the busiest decade of Santander art. Although I brought the painting as a form of self-expression, there is no doubt that this environment contributed most to define the artistic trends of all my family, because, in fact, my brothers all have about art: Leonardo is a filmmaker Irene is a dancer ".The levels of recognition in the highly competitive world of fashion photography "style" as he prefers to call Szechwan, was not an easy task, and demanded not only complete clarity in its objectives, a preparation with no time to do battle a pack of experts and a push to overcome the difficult conditions imposed by the provincial logo so tight a space where everyone knows everyone, hate, admire little among themselves and to compete with the vilest arguments, because that is workspace in the microworld of fashion in Bogotá.
Zuan remembers the morning then decided to jump and touch the gates of the capital: "My brother told me about a call for photographers who had an advertising agency in Bogota. I arrived with my portfolio, very modest compared to what I can show it today, I sat down to wait my turn and as he heard the smug exhibitionism of other applicants. When I called, the editor looked at my work and praised him without preamble, put on his desk, looked at me from head to toe and said "good Frenchman, the job is yours." Sure, a little confusion, because probably blew the imagination because for my style, my white skin, my green eyes and my name, thought he was in front of a stranger, and what a surprise to learn that, in my name that Muisca language means 'son of the Sun' was a good Criollito chibcha. "
Four years have passed since then and Zuan photographic career has not stopped in its ascent.
Jobs for campaigns of international stature, such as "Colombia, the risk is you want to stay," "The World's Monas" for Caracol Television, "Bogotá's World," "My Fine. Com ", Guillette, Beer, Poker, Arthur Street, the campaign" SoBe "for Pepsi Central Bank of Bogota and Minicromos, among one hundred outstanding campaigns.Despite the flood of technology that can be seen in the artist's studio, after the huge flash lights, backgrounds, lights, tripods and cameras, production times occur in an environment that exudes tranquility, as it reflects the artist feature that is far from typical of those who hold this job. Two assistants, a model who poses nude and photographer who spends more time talking with her and tranquility emanate from the very act of taking the picture, the result is a series of portraits to raise the spirits to the borders between sensuality and eroticism in the pages of Soho"I think a photograph is not measured by numbers, not with the fame of the photographer or model, is very simple: if inspired, if you feel something, if recorded in the brain as an unforgettable memory, is a good picture. I think if you shoot with your heart, we are destined to capture some images, I think that life is magic, and my goal as a photographer is to capture it. "Adorno's words, I think they are not and, indeed, the story that tells of what happened in the development of photographic production in the Tayrona Park conducted with ten of the most beautiful women in Colombia for Minicromos says it all: "I was photographing what would be the current Miss Colombia, and I wanted to do a portrait while swimming underwater. With a water saver, I was overwhelmed with her and started to make photos. When I finished, I went to the beach to review the photos and, surprise surprise, by an oversight in closing, water had leaked and the chamber of several thousand dollars had been turned into an interesting paperweight. However, the concern was not so much for the team, for having shot the photos. Fortunately, I save the memory, and the images were saved. Reflecting on the fact I realized that my true motor to overcome the fact the loss of equipment, and that was the passion for making that picture that really moved me. "He thought he was in front of a stranger, and what a surprise to learn that, in my name, Muisca language means 'son of the Sun' was a good Criollito chibcha."