On Wednesday, September 28, Amazon introduced a new 7-inch multi-touch screen tablet that will go on sale on November 15 but may be pre-ordered in the U.S. now. The product is already listed in the Amazon website.
While the tablet may not have the same features that iPad and other Android-based 10-inch tablets do, the Amazon's product has the ultimate advantage: the price.
With a fast dual-core processor, 7-inch vibrant color screen with the 1024 x 600 pixel resolution at 169 ppi, 16 million, 8Gb internal storage and free cloud storage at Amazon, and a new cloud-accelerated Web browser Amazon Silk, the Kindle Fire is priced at $199.
The Kindle owners will have immediate access to Amazon's library of streaming video (over 10,000 free movies and TV shows), extensive music cloud, and millions of books, including over 2 million out-of-copyright, pre-1923 books.
Amazon also offers one-month free Amazon membership which gives access to Amazon's streaming video library and free two-day shipping on millions of products. Amazon Prime normally costs $79 per year ($39 for students).
Obviously, Kindle Fire is no iPad killer. Why should it be? iPad lovers will keep buying Apple's revolutionary product. But the research also shows that many consumers simply do not need all the feautures of iPad.
People mostly use tablets for reading books, playing games, and watching videos. It is reported that may use tablets in the bathroom. So, for many casual consumers who have to choose between Kindle Fire an iPad (or Samsung Galaxy, for that matter), there is a $300 price difference.
As the old saying goes, "It's the price, Stupid."