"Canada is a country that is asses well because it is attractive for tourism, has a government that operates honestly and ethically and have a strong economy,” she said on Wednesday, Ana Isabel Martinez, spokeswoman for the Reputation Institute in Colombia, an organization which conducted the study.
Canada stands high with 74.66 points, Australia, 74.25; Switzerland, 74.16, New Zealand, 73.12, Norway, 73.09, Denmark, 71.53, Finland 70.51 , Austria, 69.43, and the Netherlands, 68.69.
"The strong reputation of these countries is attributed to their high levels of democracy, wealth per capita, the welfare state and their position in a certain impartiality in international conflicts", as reported by the Reputation Institute.
Trust, esteem, admiration and good impression was the measure of that study. Defendants, all citizens of G8 countries (U.S., UK, France, Italy, Germany, Japan, Canada and Russia), were asked about the countries under scrutiny.
The Reputation Institute says the results of the survey shows that the perception of public safety and friendliness of the people are the attributes that have more weight on the reputation of a country.
Ana added that this year's report reflected a "significant decrease" in the average score of all the countries studied, due in part to the global financial crisis and a general loss of confidence in international politics.
In Latin America, Brazil is the country with the best reputation and is ranked number 22 in global ranking, recording 54.56 points, and a mark higher than the U.S., which scored 52.87 points.
Argentina is ranked 24 in the world rankings, Peru in 28, Chile 31, Mexico, 35, Venezuela, 38, and Bolivia, 39.
Colombia was the Latin American country that came out worse after winning the fifth lowest score (37.08) , just behind Angola and Nigeria before. The final classification was 21.78 points with Iraq and Iran before last, with 22.65 points.
The report concludes that "the reputation generates economic value, as there is a direct correlation between this and the desire to visit the country, buy their products and services, invest, study, live or work there."
Executives of the Reputation Institute have intricate the 13th and 14th of October in the first Latin American Conference on Reputation, to be held in the Caribbean city of Cartagena.
About Reputation Institute
Reputation Institute is the world's chief corporate reputation consulting firm. Founded in 1997, with an existence in 30 countries, they are the developer in status management. Through systematic research and analysis, Reputation Institute supports businesses to build inclusive policies and make functioning results that are intended to bring into line shareholders with commercial purposes making concrete financial worth. They enable leaders to make business decisions that build and protect reputational capital and drive competitive advantage. For more information, visit: www.reputationinstitute.com.