Reebok, a subsidiary of Adidas, claimed in advertising shoes Runton EasyTone andits use, only walking, toning the muscles of the legs and buttocks up to 28 percent more than any normal footwear.
Therefore, the Federal Trade Commission (FTC) of the United States took action after complaints from users. The FTC said Wednesday that the German unit of Adidas agreed to pay $ 25 million in refunds to buyers of its shoe models and Runton EasyTone . The money is available to consumers either directly or through the FTC approved a class action for justice.
"To avoid a protracted legal battle, Reebok has chosen to reach an agreement with the FTC. The solution is not to say that we agree with its claims, we do not," the company said in a statement today. The multinational sportswear added that, despite claims by the FTC, continues to support its technology EasyTone as the first shoe that allows the muscle toning workout inspired by the balance-ball.
Reebok footwear falsely claimed that EasyTone provided a 28% more strength and toning the buttocks, and 11% greater strength in the ligaments and calves that regular shoes , said the FTC. Similar claims were raised against thong models and EasyTone Runton, after a series of print ads, TV and Internet since 2009.
"We have received very enthusiastic EasyTone thousands of customers, and we remain committed to the continued development of our product line EasyTone. Our customers are our number one priority, and we will continue to deliver the products they like and in which trust, "said Reebok.
"The FTC wants national advertisers understand that they should exercise some responsibility and ensure that their health claims are supported by science, "said David Vladeck, director of the Office of Consumer Protection, FTC.
Runton models Reebok EasyTone and sold between 80 and 100 dollars a pair, while the flip EasyTone cost about $ 60. The campaign claimed that this shoe had a unique technology air bags in motion that "creates a micro instability "that tones and strengthens muscles as you walk or run.