As we have discerned above, cultural anthropology concerns itself with the study of cultural differences as
well as the similarities around the world.
On a deeper level the branch of anthropology that deals with the study of specific contemporary cultures
(ethnography) and the more general underlying patterns of human culture derived through cultural
comparisons (ethnology) is called cultural anthropology.
Before cultural anthropologists can examine cultural differences and similarities throughout the world they
must first describe the features of specific cultures in as much detail as possible. These detailed descriptions
(ethnographies) are the result of extensive field studies in which the anthropologists observes, talks to and lives
with the people under study. On the other hand ethnology is the comparative study of contemporary
cultures, wherever they are found. The primary objective of ethnology is to uncover general cultural
principals/rules that govern human behavior.