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17 digital marketing statistics you need to know

By John Egan on May 27, 2015

In the constantly evolving world of digital marketing, it’s vital to keep your pulse on the sector. “The line between digital and traditional marketing continues to blur …. It’s less about digital marketing than marketing in a digital world,” said Laura McLellan, research vice president at research company Gartner. To make that line less blurry, here are 17 statistics you need to know about digital marketing. 1. By 2019, US marketers will spend more than $103 billion on search marketing, display advertising, social media marketing and email marketing — more than they will spend on broadcast and cable TV advertising combined (Forrester Research). 2. Spending on digital advertising in the US will eclipse spending on TV advertising in 2016 (Forrester Research). 3. Digital marketing will accou

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.