TripAdvisor is betting big on the boob tube. In 2014, the travel review and booking site coughed up $30 million for TV ads. This year, it’s spending double that amount — $60 million — on TV spots. The ads focus on TripAdvisor as a place for learning about destinations and for booking travel. TripAdvisor launched its first-ever TV ad campaign in May 2014. Seven months later, the company tweaked its
By John Egan on Aug 31, 2015
While the advertising industry is used to thought leaders proclaiming that marketing needs to be increasingly personal, a few agencies from around the world have taken that maxim and pushed it to extreme lengths this year. “Bloodvertising” is one of the hottest new advertising trends of 2015 and has been used for several powerful campaigns. Recently, BBDO Russia revealed a series of “bloody portra
By Barry Eitel on Aug 31, 2015
A burgeoning form of advertising is wielding a wealth of influence. Social influencer advertising — featuring promoted tweets, for instance, from a teen heartthrob hawking a certain brand of soda — is rising as a force in how brands boost awareness. A 2014 study found that social influencer advertising, also known as sponsored social, ranked first for effectiveness among all marketing channels. So
By John Egan on Aug 29, 2015
Have you heard of real-time marketing? The concept is simple — a creative resource responds to a customer or event immediately, as it is happening. RTM is all about being in the moment and taking advantage of the moment to promote a brand’s message. RTM has arguably been with us forever — it’s the traveling salesman pitching to potential customers in person or the carnival hawker of yore. But mode
By Michael Foster on Aug 27, 2015
You know you live in interesting times when some of the brightest stars in advertising are the nebbishy nerds of National Public Radio. NPR radio shows do not contain advertisements, as the Federal Communication Commission forbids advertisements on public radio. But the hosts of NPR’s most popular shows have been dabbling very successfully in podcasting, bringing their names and audiences to stand
By Joe Kukura on Aug 25, 2015
Iconoclast artist Banksy has taken many shots at advertising. He’s called advertisers bullies, he’s mocked and parodied advertising in many forms, and he’s insisted advertising creates desires and makes people feel bad about themselves. It’s a harsh viewpoint that could easily be countered (for instance, desire existed long before advertising did), but it’s hard to disagree with his harshest criti
By Michael Foster on Aug 20, 2015
Sponsored by ad:tech
By Barry Eitel on Aug 31, 2015
Joe Kukura is a freelance writer with four years experience covering Bay Area news with NBC Bay Area and SFist. He enjoys long walks in the projects, his iPad is completely smeared with fingerprint splotches, and he has served on multiple small business' Boards of Directors.
John Egan, who lives in Austin, Texas, has more than 25 years of experience in journalism with media outlets in Texas, Missouri, Illinois and California. A native of Kansas, he earned a journalism degree from the University of Kansas. He has won writing awards from the Society of American Business Editors and Writers, the Texas Press Association and the Missouri Press Association. He is a life member of the Kansas Alumni Association.
Fresh out of journalism school, Clint left the seedy paradise of Reno to try and make it in the Bay Area. After a year and a few gigs, he is making it as a freelance tech reporter (sorta) and indulges his geeky passions.
Hello, I'm a freelance writer based in NYC writing on media and finance. Email me at firstname.lastname@example.org
Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.
Michael McEnaney is a veteran tech writer who has launched and written for several consumer tech websites.