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Legitimacy: Building Better Sales Teams with Certification

By James O'Brien on Oct 20, 2014

Online advertising is in the midst of meteoric growth — with annual revenue more than tripling, $9.6 billion to $42.8 billion, between 2004 and 2013 alone. Technology, innovation and an expanding ecosystem of ad platforms, units and formats are driving those numbers. There's never been a greater call — or a more promising moment — when it comes to bringing ads into the digital space. Along with the promise of rising returns, however, comes the challenge of increasing complexity. Sellers now need a sales team that can evolve along with digital-advertising systems, navigating the changing course of technology and best practices, choosing the best combinations of digital-ad solutions for every client. “You really have to have somebody who can pick things up very, very quickly,” says Vinnie Du

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum, BlackTalkRadioNetwork.com, WVON-Talk Radio, Chicago, Voxunion.com, DissidentVoice.org. Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.