We live in the age of the quantified self. Thanks to gadgets such as mobile phones and Fitbits, we have the ability to measure and analyze data on just about everything. This is a huge opportunity for marketers, but it’s also a challenge for those who don’t understand the real value of data in the age of online commerce. To take advantage of the growing data points that customers are producing and
By Michael Foster on Apr 24, 2015
Marketing and engineering used to be two different jobs, generally performed by two different people with remarkably different skill sets and workplace personalities. Yet today, a search on the term "marketing engineering" brings up nearly 50,000 job listings on LinkedIn. Engineering is now a marketing job, or at least it’s a substantial part of one. Automated analytics and insights tools are now
By Joe Kukura on Apr 21, 2015
Connecting with consumers comes in many forms and can be done across many media platforms including desktop, mobile, social media and of course, Old Reliable ….TV. The opportunities to create true relationships and develop loyal followings have never been more plentiful. However, funny things can happen to your marketing messages on their way to the intended audience in today’s digital environment
By Michael McEnaney on Apr 16, 2015
Over the years, the reputation of direct mail has taken quite the beating. Most people have been trained to ignore the messy stacks of newsprint plastered with ads that only the most ardent coupon clippers care about. Usually, the advertisements we get through the mail are barely (if at all) looked at before they go directly into the trash or recycling bin. That's why it has been refreshing to see
By Clint Demeritt on Apr 16, 2015
Warby Parker has a different vision for buying prescription eyeglasses. The New York City-based startup, founded in 2010, sells a pair of vintage-style eyeglasses for as little as $95, while a similar pair at a traditional retail store would cost roughly $200. “The technology behind a pair of glasses is 800 years old,” Warby Parker co-founder and co-CEO Dave Gilboa told USA Today. “And it’s kind o
By John Egan on Apr 13, 2015
There is a fairly complex interplay going on with current consumers between online and in-person shopping. Every time the experts think the pendulum is swinging over to the online world, brick-and-mortar retail seems to say, “Hold on a minute.” This is particularly true when you look at the two most popular forms of shopping, dubbed “showrooming” and “webrooming.” For the uninitiated, though we do
By Michael McEnaney on Apr 08, 2015
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By Michael McEnaney on Apr 22, 2015
Joe Kukura is a freelance writer with four years experience covering Bay Area news with NBC Bay Area and SFist. He enjoys long walks in the projects, his iPad is completely smeared with fingerprint splotches, and he has served on multiple small business' Boards of Directors.
Often blinded by science, I am a Bay Area-based journalist and playwright. I focus on tech innovation and the business of Silicon Valley. I've had plays produced in the Bay Area, Chicago, Boston, and Washington, D.C.
John Egan, who lives in Austin, Texas, has more than 25 years of experience in journalism with media outlets in Texas, Missouri, Illinois and California. A native of Kansas, he earned a journalism degree from the University of Kansas. He has won writing awards from the Society of American Business Editors and Writers, the Texas Press Association and the Missouri Press Association. He is a life member of the Kansas Alumni Association.
Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.
Freelance writer and published journalist covering the topics of small business success, marketing, and professional surfing (which one is not like the others?)
Michael McEnaney is a veteran tech writer who has launched and written for several consumer tech websites.