A new study paints a bleak picture of the state of developing a key group of talent in corporate America — managers. The study, conducted by business consultancy Root Inc. and Kelton Research, refers to the corporate manager as “America’s most neglected employee.” “The study shows emphatically that even those organizations with the foresight to conduct manager training are wasting their time and r
By John Egan on May 21, 2015
Have you ever watched a scrappy, young startup pitch for its make-or-break, once-in-a-lifetime deal? You can see that white-knuckled scenario live and onstage at the ad:tech SF digital marketing conference (May 20-21). In an entertaining but intense series of competitions called the ad:tech Startup Spotlight, 12 promising but little-known startups will compete for the chance at a breakout deal wit
By Joe Kukura on May 14, 2015
Getting a bad rap for a brand has always been a concern but in today’s constantly connected world gaining a bad reputation for a company be devastating. When potential customers search a company’s name these days and 70 percent of the results they find are negative feedback from consumers, the effect on revenue can be huge. The term used for taking care of this potential problem is now called "rep
By Michael McEnaney on May 12, 2015
A dirty little secret of online advertising is that people don't really buy the things they see advertised. They look at the ad, think about it for a second and maybe don't buy the product until they've seen it advertised on TV or a billboard. Online buyers often don't make the purchase until they've seen three or four different ads displayed on three or four different connected devices. It's the
By Joe Kukura on May 08, 2015
One of the most intriguing and highly anticipated keynote addresses at the ad:tech SF digital marketing conference just got more intriguing and highly anticipated. The conference already had quite a coup in scheduling Google SVP of ads and commerce Sridhar Ramaswamy, a man who controls a whopping $60 billion a year in digital advertising, for its keynote address "New Consumer Journeys >> New Produ
By Joe Kukura on May 07, 2015
Ever feel overloaded by the number of certification programs out there? While not official licenses, they are stamps of approval showing you've dedicated yourself to becoming an expert in your chosen field. But how do you know where to start? How do you know which certifications are worth the time, money and effort when there are so many options? Just as we do research on products we want to buy o
By Christa Avampato on May 01, 2015
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By John Egan on May 21, 2015
Joe Kukura is a freelance writer with four years experience covering Bay Area news with NBC Bay Area and SFist. He enjoys long walks in the projects, his iPad is completely smeared with fingerprint splotches, and he has served on multiple small business' Boards of Directors.
Often blinded by science, I am a Bay Area-based journalist and playwright. I focus on tech innovation and the business of Silicon Valley. I've had plays produced in the Bay Area, Chicago, Boston, and Washington, D.C.
John Egan, who lives in Austin, Texas, has more than 25 years of experience in journalism with media outlets in Texas, Missouri, Illinois and California. A native of Kansas, he earned a journalism degree from the University of Kansas. He has won writing awards from the Society of American Business Editors and Writers, the Texas Press Association and the Missouri Press Association. He is a life member of the Kansas Alumni Association.
Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.
Freelance writer and published journalist covering the topics of small business success, marketing, and professional surfing (which one is not like the others?)
Michael McEnaney is a veteran tech writer who has launched and written for several consumer tech websites.