Facebook released its earnings last week, and Wall Street was a little disappointed. Advertisers, however, are clearly as enthusiastic as ever about the social media site. While talking to investors, Facebook’s executives discussed how their ad products are performing. Most of the news was strong, and Zuckerberg and Sandberg both sounded confident throughout the presentation. Unlike dwindling Inte
By Michael Foster on Aug 03, 2015
When e-commerce first came about in the 1990s, it was seen as a replacement to offline sales. In the real world, you went to a store, bought something and brought it home. In the new world of e-commerce, you went to a website, bought something and it came to you. It was transformative and seen as a replacement for unwanted shopping trips. It also drove much of the dot-com boom, as futurists envisi
By Michael Foster on Jul 29, 2015
Marketing execs often drone on about how ads need to be engaging, but one campaign that just kicked off in London is taking engagement to a whole new level. Using artificial intelligence, the “smart poster” actively changes in order to engage those nearby and could represent a whole new marriage of technology and advertising. Created by M&C Saatchi, Clear Channel and Posterscope as a proof of conc
By Barry Eitel on Jul 29, 2015
These days, it’s a no-brainer that creating high-quality content helps any number of companies generate sales leads and brand awareness. But you can’t just produce the content and expect audiences to find it. You’ve got to distribute the content to get it in front of the right eyeballs. That’s easier said than done, however. One significant hurdle could be standing in the way of success in content
By John Egan on Jul 28, 2015
The genius product developers at Apple have always had the magic touch at getting a certain, wealthier target demographic to spend lavishly on high-end iPhones, iPads and $17,000 18-karat gold smartwatches. Now they’d like to extend that magic touch to their advertising clients, like BMW, Pepsi and The North Face. Apple has submitted a patent application for a technology that tracks a user’s avail
By Joe Kukura on Jul 27, 2015
Famed American banker Peter A. Cohen once said: “There is no one giant step that does it. It’s a lot of little steps.” That ideal is not lost on Dave Smith, founder and CEO of Incremental Media. In fact, it’s the very reason he chose the name of his company. Incremental Media helps companies acquire new customers cost-effectively through insert media, print, direct mail and digital channels. Smith
By Shahnaz Mahmud on Jul 27, 2015
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By Barry Eitel on Jul 30, 2015
Joe Kukura is a freelance writer with four years experience covering Bay Area news with NBC Bay Area and SFist. He enjoys long walks in the projects, his iPad is completely smeared with fingerprint splotches, and he has served on multiple small business' Boards of Directors.
Often blinded by science, I am a Bay Area-based journalist and playwright. I focus on tech innovation and the business of Silicon Valley. I've had plays produced in the Bay Area, Chicago, Boston, and Washington, D.C.
Aby Sam Thomas is a writer and a journalist currently living in Dubai. Get in touch with him on Twitter @thisisaby.
John Egan, who lives in Austin, Texas, has more than 25 years of experience in journalism with media outlets in Texas, Missouri, Illinois and California. A native of Kansas, he earned a journalism degree from the University of Kansas. He has won writing awards from the Society of American Business Editors and Writers, the Texas Press Association and the Missouri Press Association. He is a life member of the Kansas Alumni Association.
Hello, I'm a freelance writer based in NYC writing on media and finance. Email me at firstname.lastname@example.org
Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.