From “American Beauty” to “House of Cards,” actor Kevin Spacey knows a thing or two about telling stories. Spacey’s storytelling savvy easily translates to content marketing, which will be a topic of discussion at the upcoming DMA2014. “The audience has spoken. They want stories. They’re dying for stories,” Spacey told attendees at the recent Content Marketing World conference in Cleveland. In a k
By John Egan on Oct 24, 2014
Salesforce, a giant in customer relationship management (CRM) software, wants to carve out a place in the burgeoning market of data-driven marketing. During its annual Dreamforce conference, Salesforce unveiled a new cloud-based product called Wave. By using Wave, marketers can tweak campaigns based on how customers are reacting to a pop culture trend or a new fashion accessory, the company said.
By John Egan on Oct 24, 2014
A Psychology Today article produced a list of seven attributes marking signs of maturity. Rounding out the list: A mature person seeks wisdom before acting. The main takeaway is that the wiser an individual gets, the more they realize they need more wisdom. This may find meaning where social media maturity is concerned. And it will actually be a topic for discussion on Day 1 of ad:tech New York: “
By Shahnaz Mahmud on Oct 24, 2014
While the ad:tech name may suggest a heavy technology focus, the annual digital marketing event caters just as much to creatives. At ad:tech New York 2014, there are five sessions (including three keynotes) that are essential for mobile creatives. Here is a preview of each. 1. The Modern CMO and the Evolution of Agency Relevancy (Nov. 5, 1 p.m.). The opening day of ad:tech features a lunchtime key
By Eric Schaal on Oct 22, 2014
As we close in on the big ad:tech New York event slated for Nov. 5-6, we’re taking a closer look at one of this year’s over 200 exhibiting companies. Over at booth NX12, you’ll find online marketers Get4Click, a company with Russian roots and a large US presence with midtown Manhattan offices that believes, “it’s all about the customer flow online.” The company’s head of Business Development, Andr
By Michael McEnaney on Oct 23, 2014
“Over the top” TV is evolving at a head-spinning pace. On Oct. 16, CBS said it would offer a streaming service called CBS All Access. “With video consumption habits changing all the time, it is very important that we continue to provide the best local news, entertainment and sports via a service like CBS All Access,” said Peter Dunn, president of CBS Television Stations. A day earlier, HBO said it
By John Egan on Oct 23, 2014
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By Barry Eitel on Oct 24, 2014
"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.
Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum, BlackTalkRadioNetwork.com, WVON-Talk Radio, Chicago, Voxunion.com, DissidentVoice.org. Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.
I am a freelance writer with special interest in politics, economy, business, marketing, science and technology. I hold an MBA (Finance and Accounting) from the University of Ibadan with 20 years experience in start-up business and marketing management.
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Darren, also known as "Punditty," was managing editor of The American Pundit political writing contest in 2012-2013.
Delilah Jean Williams is an environmental journalist, published author, political junkie, photographer and former reporter.