Warby Parker has a different vision for buying prescription eyeglasses. The New York City-based startup, founded in 2010, sells a pair of vintage-style eyeglasses for as little as $95, while a similar pair at a traditional retail store would cost roughly $200. “The technology behind a pair of glasses is 800 years old,” Warby Parker co-founder and co-CEO Dave Gilboa told USA Today. “And it’s kind o
By John Egan on Apr 13, 2015
There is a fairly complex interplay going on with current consumers between online and in-person shopping. Every time the experts think the pendulum is swinging over to the online world, brick-and-mortar retail seems to say, “Hold on a minute.” This is particularly true when you look at the two most popular forms of shopping, dubbed “showrooming” and “webrooming.” For the uninitiated, though we do
By Michael McEnaney on Apr 08, 2015
With about 40 million members, the My Best Buy program at electronics retailer Best Buy ranks among the biggest customer loyalty programs in the US. And that program sits at the forefront of a trend in loyalty marketing. In the US, the popularity of loyalty programs operated by specialty retailers like Best Buy has surpassed the popularity of airlines’ frequent flier programs. A study by loyalty m
By John Egan on Apr 08, 2015
Undeniably, Daymond John qualifies as a branding baron. John built the hip-hop-fueled FUBU clothing line into a massive global brand and built himself into a household brand as one of the investors on ABC’s Shark Tank. Since joining the ABC show, John has launched a marketing agency called Shark Branding, further cementing his status as a branding guru. In addition, he’s authored two books on bran
By John Egan on Apr 08, 2015
Throughout the years, parents and their children have debated the benefits of video games. As the technology advanced, the debate moved to mobile applications. It is certainly true that video games can have negative drawbacks, but some games are capable of being tremendously beneficial. In fact, simulation games can educate players by allowing them to simulate a real life experience. Is TradeHero
By Lovisa Alvin on Apr 07, 2015
Reach the right audiences, with the right messages, at the right time — that’s the digital marketer’s mantra, and now more than ever before, advertisers have a range of options to bring this goal to life. According to one directory, there are more than 419 ad networks worldwide — a number that excludes many independent publisher networks and startups. If you’re selling ad placements, you probably
By Ritika Puri on Apr 07, 2015
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By Joe Kukura on Apr 17, 2015
Joe Kukura is a freelance writer with four years experience covering Bay Area news with NBC Bay Area and SFist. He enjoys long walks in the projects, his iPad is completely smeared with fingerprint splotches, and he has served on multiple small business' Boards of Directors.
Often blinded by science, I am a Bay Area-based journalist and playwright. I focus on tech innovation and the business of Silicon Valley. I've had plays produced in the Bay Area, Chicago, Boston, and Washington, D.C.
John Egan, who lives in Austin, Texas, has more than 25 years of experience in journalism with media outlets in Texas, Missouri, Illinois and California. A native of Kansas, he earned a journalism degree from the University of Kansas. He has won writing awards from the Society of American Business Editors and Writers, the Texas Press Association and the Missouri Press Association. He is a life member of the Kansas Alumni Association.
Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.
Freelance writer and published journalist covering the topics of small business success, marketing, and professional surfing (which one is not like the others?)
Michael McEnaney is a veteran tech writer who has launched and written for several consumer tech websites.