Despite the huge boom in social media, one of the best ways to communicate with customers on the Internet is still one of the oldest: email. Email marketing still receives the highest response rate out of any form of communication on the Web. But being successful takes more than just sending out messages into the void of people's inboxes. Email boxes can be busy places, and marketers need to learn
By Clint Demeritt on May 01, 2015
Search engine marketing has grown in complexity and importance since its first appearance a decade ago. Nowadays many firms have grown to tremendous size with just one product offering: improving clients’ positions in search engines. And it’s no surprise; e-commerce has grown to be worth $347 billion this year and is set to continue to grow for the foreseeable future. There’s big money in getting
By Michael Foster on May 01, 2015
The "content discovery" site Pinterest may be the poster kid for red-hot startups with $10 billion valuations, highly-anticipated IPOs looming and almost no revenue coming in whatsoever. But the San Francisco-based social media site has been aggressively trying to change its image as a fashion-and-recipe clearinghouse that can't make any money. In recent months, Pinterest has offered up bold new a
By Joe Kukura on Apr 27, 2015
We live in the age of the quantified self. Thanks to gadgets such as mobile phones and Fitbits, we have the ability to measure and analyze data on just about everything. This is a huge opportunity for marketers, but it’s also a challenge for those who don’t understand the real value of data in the age of online commerce. To take advantage of the growing data points that customers are producing and
By Michael Foster on Apr 24, 2015
Hokey, gimmicky, a passing fad … let’s face it, Augmented Reality (AR) hasn’t received much respect in the tech community over the last few years. The complaints have ranged from lack of true engagement with consumers to simply being too complicated a tech to implement in any serious way for the masses. Simply stated, AR has essentially been on the cusp of becoming the next big thing for over 20 y
By Michael McEnaney on Apr 22, 2015
For every Uber, there's a Lyft. For every Verizon or AT&T, there's a T-Mobile. For every Microsoft Internet Explorer, there's a Mozilla Firefox. The big, dominant companies in tech don't always stay dominant for long as scrappy underdogs come along with features, efficiencies and a sharper sense of "cool factor" to cut the industry leaders' leads or even overtake them. While there's no one consens
By Joe Kukura on Apr 22, 2015
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By Joe Kukura on Apr 30, 2015
Joe Kukura is a freelance writer with four years experience covering Bay Area news with NBC Bay Area and SFist. He enjoys long walks in the projects, his iPad is completely smeared with fingerprint splotches, and he has served on multiple small business' Boards of Directors.
Often blinded by science, I am a Bay Area-based journalist and playwright. I focus on tech innovation and the business of Silicon Valley. I've had plays produced in the Bay Area, Chicago, Boston, and Washington, D.C.
John Egan, who lives in Austin, Texas, has more than 25 years of experience in journalism with media outlets in Texas, Missouri, Illinois and California. A native of Kansas, he earned a journalism degree from the University of Kansas. He has won writing awards from the Society of American Business Editors and Writers, the Texas Press Association and the Missouri Press Association. He is a life member of the Kansas Alumni Association.
Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.
Freelance writer and published journalist covering the topics of small business success, marketing, and professional surfing (which one is not like the others?)
Michael McEnaney is a veteran tech writer who has launched and written for several consumer tech websites.