Ever feel overloaded by the number of certification programs out there? While not official licenses, they are stamps of approval showing you've dedicated yourself to becoming an expert in your chosen field. But how do you know where to start? How do you know which certifications are worth the time, money and effort when there are so many options? Just as we do research on products we want to buy o
By Christa Avampato on May 01, 2015
Despite the huge boom in social media, one of the best ways to communicate with customers on the Internet is still one of the oldest: email. Email marketing still receives the highest response rate out of any form of communication on the Web. But being successful takes more than just sending out messages into the void of people's inboxes. Email boxes can be busy places, and marketers need to learn
By Clint Demeritt on May 01, 2015
Search engine marketing has grown in complexity and importance since its first appearance a decade ago. Nowadays many firms have grown to tremendous size with just one product offering: improving clients’ positions in search engines. And it’s no surprise; e-commerce has grown to be worth $347 billion this year and is set to continue to grow for the foreseeable future. There’s big money in getting
By Michael Foster on May 01, 2015
I once received an email that began with, "We are a well-funded startup with a new crowdfunding campaign ...". I thought it was the silliest thing I'd ever read. If your startup is supposedly so well-funded, why the heck would you be doing a crowdfunding campaign? The way I saw it, if a company is turning to crowdfunding then something about their business fundamentals must be wrong. Turns out I m
By Joe Kukura on Apr 30, 2015
Ad-blocking software is an anathema to the online advertising industry, which makes it curious that the world’s largest online advertiser is launching a new ad-blocking tool. But Google, which made nearly $60 billion in online advertising last year, is the latest and unlikeliest participant in the boom of ad-blocking software. They call it Google Contributor, and it allows users to block ads on se
By Joe Kukura on Apr 27, 2015
For every Uber, there's a Lyft. For every Verizon or AT&T, there's a T-Mobile. For every Microsoft Internet Explorer, there's a Mozilla Firefox. The big, dominant companies in tech don't always stay dominant for long as scrappy underdogs come along with features, efficiencies and a sharper sense of "cool factor" to cut the industry leaders' leads or even overtake them. While there's no one consens
By Joe Kukura on Apr 22, 2015
Sponsored by ad:tech SF
By Joe Kukura on Apr 30, 2015
Joe Kukura is a freelance writer with four years experience covering Bay Area news with NBC Bay Area and SFist. He enjoys long walks in the projects, his iPad is completely smeared with fingerprint splotches, and he has served on multiple small business' Boards of Directors.
Often blinded by science, I am a Bay Area-based journalist and playwright. I focus on tech innovation and the business of Silicon Valley. I've had plays produced in the Bay Area, Chicago, Boston, and Washington, D.C.
John Egan, who lives in Austin, Texas, has more than 25 years of experience in journalism with media outlets in Texas, Missouri, Illinois and California. A native of Kansas, he earned a journalism degree from the University of Kansas. He has won writing awards from the Society of American Business Editors and Writers, the Texas Press Association and the Missouri Press Association. He is a life member of the Kansas Alumni Association.
Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.
Freelance writer and published journalist covering the topics of small business success, marketing, and professional surfing (which one is not like the others?)
Michael McEnaney is a veteran tech writer who has launched and written for several consumer tech websites.