Businesses are always looking for new ways to identify consumers, new and loyal alike, and engage them with meaningful practices. The recent ad:tech NY 2014 conference introduced several innovative avenues for companies and individual marketers to adopt. Many of these strategies focused around consumer retention, but what if a business could predict consumer behavior from the amount of money they
By Aaron Lanton on Nov 24, 2014
It’s no secret that digital marketing is no longer our little secret. The industry is exploding with each passing year. As a matter of fact, reports indicate that next year will be the biggest one yet with budgets blossoming in just about every sector. In short, a whole lot of people are dipping their toes in the digital marketing pool. What separates the e-wheat from the e-chaff? Here are a few t
By Lawrence Bonk on Nov 24, 2014
Social media has always been about sharing, right? Well now, perhaps, the profits are about to get shared as well. The new hook in social media may be this – you post, you profit – as two fairly new social networks have begun paying users for posts that attract traffic and, as a marketer, you may want to pay close attention to how consumers take to this latest trend. Bubblews, a site that went liv
By Michael McEnaney on Nov 18, 2014
The Mozilla Firefox Web browser has found a new way to show you more ads without actually putting more ads on the Internet. If you use Mozilla Firefox to surf the Web, you're going to see Web ads before you start surfing the Web. Firefox has added advertisements into the tab page, that blank page that displays your most frequently visited sites when you open a new Firefox Web browser session. Thei
By Joe Kukura on Nov 17, 2014
During “Demystifying ‘Viralness,’” the closing keynote for ad:tech NY 2014, Jonah Berger mentioned a very significant number for everyone to remember: Referred customers are 20 percent more likely to stick with the brand in question than nonreferred customers. This is why Berger stressed that one of your primary goals as a marketer should be to turn customers into advocates of your brand. Customer
By Aaron Lanton on Nov 14, 2014
Attending a large conference like ad:tech NY 2014 can be overwhelming. This can be especially true for first timers like myself who were trying to soak it all in. ad:tech events around the world have something for everyone interested in digital marketing, but it can be difficult to know how to make the best use of your time. Here are four impressions from my first ad:tech that can help you get the
By Aaron Lanton on Nov 13, 2014
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By Aaron Lanton on Nov 24, 2014
"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.
Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum, BlackTalkRadioNetwork.com, WVON-Talk Radio, Chicago, Voxunion.com, DissidentVoice.org. Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.
I am a freelance writer with special interest in politics, economy, business, marketing, science and technology. I hold an MBA (Finance and Accounting) from the University of Ibadan with 20 years experience in start-up business and marketing management.
Free speech is what the internet and journalism is all about.
Darren, also known as "Punditty," was managing editor of The American Pundit political writing contest in 2012-2013.
Delilah Jean Williams is an environmental journalist, published author, political junkie, photographer and former reporter.