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Is artificial intelligence the copywriter of the future?

By Barry Eitel on Jul 29, 2015

Marketing execs often drone on about how ads need to be engaging, but one campaign that just kicked off in London is taking engagement to a whole new level. Using artificial intelligence, the “smart poster” actively changes in order to engage those nearby and could represent a whole new marriage of technology and advertising. Created by M&C Saatchi, Clear Channel and Posterscope as a proof of concept, the poster ad will rewrite itself to sell a fictional coffee brand, Bahio. “This innovation is breaking new ground in the industry because it’s the first time a poster has been let loose to entirely write itself, based on what works, rather than just what a person thinks may work,” David Cox, the chief innovation officer at M&C Saatchi, said in a release. “We are not suggesting a diminished r

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.