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Debate rages over truth in Facebook video metrics

By Joe Kukura on Aug 04, 2015

Facebook now claims to have more video views daily than YouTube, but YouTube star Hank Green is seeing red over that claim. In a bombshell Medium essay that has rocked the online video world this week, Green claims that "those numbers are based on cheating, lies and theft." He backs up his accusation with troves of Facebook data, YouTube data and independent third party data to build a case that Facebook's profitable explosion in the online video sector is based on widespread copyright theft, cooked books and entirely dishonest viewership metrics. The topic of video ad metrics is getting more controversial, and the debate will continue at an ad:tech NY breakout session called "Attention — The New Metric in Video Advertising." A panel of industry experts will weigh in on a series of abuses

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Christa Avampato

Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.