On December 10, 2014 IAB invited sales leaders, programmatic experts and heads of finance and revenue to the Ad Lab in New York City to tackle a number of questions related to the strategic, organizational and financial aspects of programmatic. It was also an opportunity for a room full of like-minded people to collaborate and understand this recent industry shift towards programmatic, and how tha
By Ashtyn Douglas on Dec 24, 2014
Seventy-seven percent of consumers prefer to receive permission-based marketing through email. But although this is the favored mode of communication for many digital users, gone are the days of guaranteed high open rates. Your email now competes with hundreds of other marketing messages flooding your consumer’s inbox. Consumers want trusted, relevant, conversational and strategic messaging. Unfor
By Ashtyn Douglas on Dec 23, 2014
The “Instagram Rapture” is underway, leaving those celebrities, brands and others who bought followers pining for their inflated numbers of just a few days ago. Instagram is undergoing a purge of fake and spammy accounts, deleting thousands of bots that some people purchase to bolster their Instagram standing. The results are shaking up the Instagramosphere. Justin Bieber is no longer the most fol
By Barry Eitel on Dec 19, 2014
Citigroup has valued image-sharing service Instagram at $35 billion—close to double its previous figure of $19 billion. That makes Instagram worth a fair amount more than Twitter, LinkedIn and many other social networks. “Using what we believe to be conservative assumptions around user growth and monetization, we believe Instagram is worth $35bc (sic),” Citi wrote in a note published Friday mornin
By Barry Eitel on Dec 19, 2014
What is the true measure of success? In the lead generation world, it’s really about measuring revenue. The trick, according to Raab Associates, is to create a measurement system that will report on the critical factors that drive revenue. Measurement remains an important topic in lead generation and will be discussed at the upcoming LeadsCon Las Vegas conference in March 2015. The event agenda of
By Shahnaz Mahmud on Dec 19, 2014
Email marketing has had an interesting run in the marketing world over the last decade-plus. After years of battling complaints of being an intrusion to consumers when email was confined to the desktop realm, the acceptance worm turned and the practice was eventually welcomed by consumers looking for deals and new product announcements in their inboxes. The latest trend marketers have to navigate
By Michael McEnaney on Dec 18, 2014
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By Barry Eitel on Dec 24, 2014
"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.
Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum, BlackTalkRadioNetwork.com, WVON-Talk Radio, Chicago, Voxunion.com, DissidentVoice.org. Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.
I am a freelance writer with special interest in politics, economy, business, marketing, science and technology. I hold an MBA (Finance and Accounting) from the University of Ibadan with 20 years experience in start-up business and marketing management.
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Darren, also known as "Punditty," was managing editor of The American Pundit political writing contest in 2012-2013.
Delilah Jean Williams is an environmental journalist, published author, political junkie, photographer and former reporter.