The "content discovery" site Pinterest may be the poster kid for red-hot startups with $10 billion valuations, highly-anticipated IPOs looming and almost no revenue coming in whatsoever. But the San Francisco-based social media site has been aggressively trying to change its image as a fashion-and-recipe clearinghouse that can't make any money. In recent months, Pinterest has offered up bold new a
By Joe Kukura on Apr 27, 2015
For every Uber, there's a Lyft. For every Verizon or AT&T, there's a T-Mobile. For every Microsoft Internet Explorer, there's a Mozilla Firefox. The big, dominant companies in tech don't always stay dominant for long as scrappy underdogs come along with features, efficiencies and a sharper sense of "cool factor" to cut the industry leaders' leads or even overtake them. While there's no one consens
By Joe Kukura on Apr 22, 2015
Marketing and engineering used to be two different jobs, generally performed by two different people with remarkably different skill sets and workplace personalities. Yet today, a search on the term "marketing engineering" brings up nearly 50,000 job listings on LinkedIn. Engineering is now a marketing job, or at least it’s a substantial part of one. Automated analytics and insights tools are now
By Joe Kukura on Apr 21, 2015
Over the years, the reputation of direct mail has taken quite the beating. Most people have been trained to ignore the messy stacks of newsprint plastered with ads that only the most ardent coupon clippers care about. Usually, the advertisements we get through the mail are barely (if at all) looked at before they go directly into the trash or recycling bin. That's why it has been refreshing to see
By Clint Demeritt on Apr 16, 2015
Who shops on mobile devices? These days, a lot of people — and more and more are indulging in m-commerce every day. According to comScore, mobile shopping was growing by 47 percent by the middle of 2014, and the growth is expected to remain strong. Digging into the numbers is fascinating. For instance, travel is the most popular vertical for mobile shopping by transaction value, but mobile games s
By Michael Foster on Apr 16, 2015
Is something hot or hype? Is it a trend or a fad? Should we invest now or wait it out to see if it takes root? Should we be first to market or a fast follower? If these questions sound familiar, you're not alone. Your company marketing budget will only go so far. You can't chase every possible trend, and you certainly can't afford to waste money on the next best thing only to see it go bust. Sinc
By Christa Avampato on Apr 14, 2015
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By Joe Kukura on Apr 27, 2015
Joe Kukura is a freelance writer with four years experience covering Bay Area news with NBC Bay Area and SFist. He enjoys long walks in the projects, his iPad is completely smeared with fingerprint splotches, and he has served on multiple small business' Boards of Directors.
Often blinded by science, I am a Bay Area-based journalist and playwright. I focus on tech innovation and the business of Silicon Valley. I've had plays produced in the Bay Area, Chicago, Boston, and Washington, D.C.
John Egan, who lives in Austin, Texas, has more than 25 years of experience in journalism with media outlets in Texas, Missouri, Illinois and California. A native of Kansas, he earned a journalism degree from the University of Kansas. He has won writing awards from the Society of American Business Editors and Writers, the Texas Press Association and the Missouri Press Association. He is a life member of the Kansas Alumni Association.
Christa is a writer, product developer, and marketing professional. She founded the creative consulting practice, Chasing Down the Muse. Most of her writing lies at the intersection of business, technology, and culture. Her extensive writing portfolio includes features on PBS, BusinessWeek.com, Wise Bread, The Motley Fool, and a series of live blogs from Mashable's Social Good Summit. She is the Founder of content development company http://chasingdownthemuse.com. Read her personal blog at http://christainnewyork.com and follow her on Twitter @christanyc and LinkedIn http://linkedin.com/in/christaavampato.
Freelance writer and published journalist covering the topics of small business success, marketing, and professional surfing (which one is not like the others?)
Michael McEnaney is a veteran tech writer who has launched and written for several consumer tech websites.