Science & Tech
One of the most impressive companies we met at ad:tech New York was MassiveImpact, the brainchild of Sephi Shapira.
Launched in 2010, MassiveImpact now has five operational sites around the world, including offices in Israel, Taiwan and New York. The mobile advertising company also reaches more than one billion mobile Internet users across 190 countries, making it the largest performance mobile advertising platform available.
It’s impressive to think that one man’s idea has gained so much worldwide success in only two years, but it’s thanks to MassiveImpact’s innovative marketing services and Shapira’s dedication to his clients.
“I came up with the idea for the company because of personal needs,” explained Shapira. “I wanted more return on investment on mobile advertising.”
That’s exactly what MassiveImpact offers. The business uses TargetAdLive, its unique, real time propriety technology that provides relevant ads to the right users at the right time, guaranteeing advertiser return on investment (ROI) while increasing traffic monetization for publishers. It offers a pure-cost per action model, based upon pre-defined transaction goals and works with leading blue chip customers including Gameloft, EA, CitiBank and AIA Insurance.
The company’s technique allows advertisers to acquire new customers by targeting potential users based upon their actual conversion history and relies on 99 percent of available specific user information.
With over 20 years of mobile marketing experience representing several Israeli businesses, including Amdoc and Comverse, Shapira was able to create a company unlike any other.
“The desire for mobile marketing is so strong,” said Shapira. “In the United States alone, 25 percent of the population uses their mobile device as a primary source of browsing.”
The company is supported by major strategic investors in the mobile space, including SoftBank, one of Asia’s largest banks, SingTel’s Innov8 fund and Gemini. All of these investors provide MassiveImpact with access to some of the world’s most lucrative mobile markets, including the United States and eastern Asia.
“We sold ourselves to these investors by describing our unique patent technology to help implement business and the huge worldwide demand for mobile marketing,” explained Shapira. “We have taken a pure mobile marketing strategy from day one.”
“Our goal is to scale MassiveImpact globally and just to keep on pushing forward with ROI marketing trends,” commented Shapira when asked about his future plans for the company.
MassiveImpact is one company from ad:tech New York that will continually thrive because they are one step ahead of today’s technology and trends.
This article is part of Allvoices’ series on ad:tech, the largest digital marketing and technology conferences and expositions. Check out allvoices.com/adtech for more of Allvoices’ ad:tech New York event coverage. This series is supported by ad:tech.