Facebook: Marketing essential or waste of money?
For some marketers, the jury is still out on Facebook. Should it be a key component of a marketing budget or could you find better value elsewhere? The pros and cons of advertising on the world's largest social network will be debated on the opening day of ad:tech New York 2014. Here is what two masters of analytics are bringing on both sides of the debate. Fake 'likes' and faulty measurement As a